June 27, 2019
A BEHIND THE SCENES LOOK AT FIAT 500 STAR AND ROCKSTAR
Earlier in June I was invited to Turin, Italy on behalf of Luxuria Lifestyle for the launch of the new Fiat 500 Star and Rockstar. The launch was especially significant because the Fiat Centro Stile opened its doors to media for the first time ever, the Centro Stile is responsible for creating more than thirty Fiat 500 special series.
We were allowed behind the scenes at the FCA Design studios, and although the Fiat 500 Star and Rockstar have recently made their debut in showrooms across the UK, we were given an exclusive opportunity to get up close and personal with the design process.
We were welcomed by Luca Napolitano, the Head of EMEA Fiat and Abarth brands, to Centro Stile in Turin, where we were given a unique opportunity to tour the “Colours & Materials” department, where all of the aesthetic features that characterise Fiat models are defined.
The design studios were the very place that the iconic Fiat 500 was reborn in 2007 and is made up of every day designers, architects and technicians who work on trends and experiment with innovative production processes to create new colour schemes and original combinations of materials. Fiat has also partnered with iconic brands to bring something unique to the motoring industry, from fashion to luxury yachting and from technology to heritage, the most popular models have included the 500 by Gucci, 500 Riva, 500-60th and 500 Anniversario, as well as the more recent 500 Mirror, 500 Collezione and 500 Spiaggina ’58.
After thorough research and design ideas at the Centro Stile, Fiat have created the new Star and Rockstar. The Fiat 500 Star features a brand new metallic Powder Pink paint, perfectly combined with chrome details, 16-inch alloy wheels and fixed glass roof as standard. The new 500 Rockstar version stands out from the pack with a look that combines the bumpers and the side sills from the Sport, with details such as the fixed glass roof, 16-inch alloy wheels and satin finish chrome bodywork details.
The new models are available in both hatchback and cabriolet guise, while all 500 models from Lounge trim upwards now come with the a 7-inch HD LIVE touchscreen radio – which has Apple CarPlay support and is compatible with Android AutoTM, the connectivity factor plays a huge part of the design process of the Fiat 500 Star and Rockstars.
The Fiat 500 Star and Rockstar are available to order from retailers now, priced from £15,395 .
Written by Olivia Knight-Butler for Luxuria Lifestyle International