All-new Range Rover Velar Revealed

March 5, 2017

Velar, the newest addition to the Range Rover family, has been unveiled, promising “new levels of refinement, elegance and technology”.  The Velar will go on sale this summer and plug the gap between the Range Rover Evoque and the Range Rover Sport.

Arguably the luxury SUV was created in 1970 when Land Rover launched the original Range Rover.  For 35 years there was just one Range Rover – now there are four.

“We call the Velar the avant garde Range Rover,” explained Land Rover Chief Design Officer, Gerry McGovern . “It brings a new dimension of glamour, modernity and elegance to the brand.  The Range Rover Velar changes everything.”

The origin of the Velar name (pronounced vel-ar) dates back to the first Range Rover prototypes of the 1960’s.  When development engineers needed to hide the true identity of the 26 pre-production Range Rovers, they chose the name Velar, derived from the Latin velare, meaning to veil or cover.

Jaguar Land Rover UK Managing Director, Jeremy Hicks said: “The new Range Rover Velar is a stunning addition to the Range Rover family, it enhances a model line-up that originally defined the luxury SUV segment and continues to do so.

“Velar brings increased choice to new and existing customers in a growing SUV market.  It leads the way in terms of design, usable technology, new materials and of course Land Rover’s legendary go anywhere, do anything capability.”

The Velar, which has inherited plenty of Range Rover DNA, plus Land Rover’s legendary all-terrain ability, will go head-to-head with the likes of the Jaguar F-Pace and Porsche Macan.

Priced from £44,830 to £85,450, the Velar will be made at Land Rover’s plant at Solihull in the West Midlands and will go on sale from July in the UK and more than 170 markets worldwide.

Written by Luxuria Lifestyle UK’s Gareth Herincx

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