ARTIS Better beauty, by design
September 26, 2018
“When you pick up your Artis for the first time, forget what you have been taught about conventional makeup brushes.”
From the way that they look, to the way that they perform, Artis brushes are designed to give you a better beauty experience.
Designed by Matthew Waitesmith, an accomplished artist, photographer, and lifelong innovator, Matthew’s inspiration came from training tens of thousands of makeup artists over 30 years. He was a pioneer in recognizing that the entire category of beauty tools was based on an artist-touches canvas premise — someone applying product on someone/something else. And he asked himself: how different is the experience when the artist is the canvas?
The answer is: a totally different beauty paradigm. So he brought his disruptive perspective to the process of self-application, to create a new category of beauty tools. Today, Artis designs instruments that are both beautiful to handle and functionally superior to use, for a better DIY experience with remarkable results.
Different to Conventional Brushes
CosmoFibres produce superior application and blending, while resisting chemicals, UV, deformation and wear.
Fibre bundle perpendicular to handle to maximise application of product.
Modern, classic shape that includes a curved and flattened handle to fit the contours of the hand and fingers.
What are Artis brushes made of?
Fibre bundles that are angled down from the plane of the handle to accommodate different face shapes.
Shaped fibre bundles that reflect the natural contours of the face (oval, round, linear).
Weight balanced handles which assist in product application and ease of use.
Instead of animal hair bristles, Artis brushes are made with proprietary, animal-free CosmeFibre, for efficient use of product, superior blending, and flawless results.
New Artis Elite Collection brushes are produced using a proprietary metal alloy similar to what is used in the manufacture of luxury car engines, for unparalleled durability.
How do I use my Artis?
You can use your Artis with all cosmetic and skincare formulas, including fake tan.
Always fibres, never bristles or hair. Allow the tips of the animal-free CosmeFibre to do the
work for you.
Gentle control: lightly grip the handle of the brush in a way that feels natural to you.
Only a whisper of product! Remember “less is more,” as the fibre tips do not absorb/hold onto
For powder products, glide the tips of the fibres onto your powder.
For liquid and cream, don’t apply directly to the brush fibres. Either dot product onto your skin,
or pick up a small amount from the back of your hand or a makeup palette.
Glide in soft, continuous, circular and back and forth motions, instead of stippling or bouncing
If you can see your skin moving, use less pressure.
Next Generation Elite Collection
Featuring a metal alloy similar to that used in the manufacture of luxury car engines.
The fundamental, award-winning iconic design aesthetic of the Artis Elite Collection of brushes has not changed, but the brush handles will now be produced using a proprietary metal alloy similar to what is used in the manufacture of luxury car engines. The choice of this new material is the result of years of research and testing by the Artis product development team.
“We never stop imagining the future of what’s possible for Artis: and we were relentless in our mission to create a next-gen manufacturing process and source a metal alloy that could be engineered to meet our highest design vision,” said Leigh Adelman, Artis General Manager.
The result of this latest effort offers an even more remarkable beauty experience with the same gentle control and efficient, flawless application Artis fans around the world have come to expect. This new alloy has unique attributes of strength, seamlessness and versatility in finishing with the brand’s classic palette of beautiful reflective tones. The manufacturing process continues to be highly intricate and hand-finished, with the attention to detail that makes each brush as beautiful to look at as it is to use.
A ‘mini must-have’ Introducing, the Artis Palm Brush-Mini, the newest addition to our Elite Collection family. The Palm Brush-Mini embodies a minimalist approach to beauty as it features the same innovative design and technology as our original Palm Brush, but in a smaller size.
This minimalist, handle-free, finger-grip brush allows for focused, stable and comfortable blending for distribution of skincare and makeup. Artis exclusive, trademarked, CosmeFibre® makes blending makeup and skincare products consistent and even.
The Palm Brush-Mini is wonderful for use with skincare, foundation, concealer, blush, highlighter, contour, bronzer, setting powder, and more. It has the ability to target smaller areas, such as under or above the eye opening, along the cheekbone, and around the nose and lips. An excellent
companion to your other Artis brushes, this new mini size will cut your beauty routine in half with its efficient, gliding performance. Perfect for travel too!