BMW Beach Polo Championship 2016 injects adrenaline into Tanjong Beach, Sentosa.

May 18, 2016

Competitive beach polo is FINALLY coming to Singapore, in its own inimitable style. The Inaugural BMW SINGAPORE BEACH POLO CHAMPIONSHIP 2016 will be hosted at Tanjong Beach in Sentosa on 4th & 5th June. This inaugural event is supported by Singapore Tourism Board & BMW Group Asia in partnership with the organiser the Singapore Polo Club.

Known as the “Game of Kings”, Polo has a passionate and growing audience and is regularly played in over 50 countries by more than 30,000 people around the world. For Beach Polo, spectators are close to the action so they can fully appreciate the horsemanship, speed and gladiatorial nature of the sport.

The BMW Beach Polo Championship will be an adrenaline pumping event combined with high-class entertainment and a stylish after party. The 2 day event will see 4 teams compete for the honours, in what promises to be one of Singapore’s hottest tickets of the year.

“Polo has been played in Singapore for many years, with 2016 marking the 130th anniversary of the Singapore Polo Club. We hope Singaporeans will take this rare opportunity to experience the excitement and energy of this great sport.”

As the official partner of some of the most prestigious polo events around the globe, BMW continues to strengthen its legacy by adding a touch of prestige and elegance to equestrian events.

“Experiential marketing is one of the best ways to get to know the brand, and we firmly believe this can be achieved through sponsoring the right events. While BMW has traditionally been known to focus on sponsoring motorsports, golfing and sailing, we are always on the lookout to be associated with other premium sports aligned with the BMW brand and the image it portrays,” said Mr. Axel Pannes, Managing Director of BMW Group Asia. “While it may be the first time we are sponsoring Polo in Singapore, Polo sponsorships are not new to BMW in other parts of the world. Polo is synonymous with luxury, style and dynamics, which fits well with the stylish, premium and dynamic driving experience that BMW is renowned for.”

ABOUT THE EVENT

The BMW Beach Polo Championship is a lifestyle and sporting event with 2 polo matches per day, a VIP marquee offering exceptional cuisine, free-flow alcohol and off-pitch entertainment with international DJ’s being flown in from around the world to entertain guests and an after party each evening for those that have the stamina to see it through. Public spectators can also catch a glimpse of the action, as the event is also open for free to the general public.

For VIP tickets, please contact events@singaporepoloclub.org. Tickets are priced as follows:
4th June , Saturday : S$250 per pax
5th June, Sunday : S$350 per pax
Weekend pass ( 4th & 5th June, Saturday & Sunday ) : S$500 per pax

ABOUT KICKSTART FUND

The Kickstart Fund supports the creation and test-bedding of innovative lifestyle concepts and events with strong tourism potential and scalability.

This is with the aim of adding to the existing quality tourism software and enhancing the vibrancy of Singapore as a tourist destination in areas such as the arts, entertainment, dining, sports and retail.

ABOUT LEICA

Singapore Polo Club teams up with legendary premium German camera manufacturer, Leica Camera this year. The lifestyle and sport optics as well as camera products are the perfect accompaniment, allowing guest to experience unforgettable moments intensely and vividly.

“This partnership presents a great opportunity for Singapore Polo Club and Leica Camera to come together with a common goal to create unique experiences and memories. Both companies share common values – a rich heritage and the pursuit of excellence. Our binoculars are pure expressions of individuality and perfection, driven by a passion for design of the highest quality and true optical excellence. Bringing you closer to the polo action at hand.” said Mr Sunil Kaul, Managing Director of Leica Camera Asia Pacific.

About Leica Camera AG
Leica Camera AG is an international manufacturer of premium cameras and sport optics products. The company is headquartered in Wetzlar, Germany, with a second production site in Vila Nova de Famalicão, Portugal. Leica Camera AG operates branch offices in the UK, France, Japan, Singapore, Switzerland, South Korea, Italy, Australia and the USA. New and innovative products have been the driving force behind the company’s positive development in recent years.

ABOUT PERONI

Peroni Nastro Azzurro is Italy’s number one premium beer; brewed to the same timeless recipe since 1963 it exemplifies the traditions of Italian craftsmanship, passion and flair upon which it was formed. Created to reflect the emergence of Italian luxury in fashion and design, the beer was designed with the sharp, sophisticated drinker in mind.

An intensely crisp lager, Peroni Nastro Azzurro is gently brewed using the finest hops, purest Italian water, best Italian maize and malted barley and the most rigorous, quality assured brewing process, to give an intensely crisp, refreshing taste, with that unmistakable touch of Italian style.

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