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August 10, 2018


DIS – Design Italian Shoes – is the custom-made shoe brand which modernises the Italian excellent craftsmanship by the use of cutting-edge technology: DIS means tradition, innovation and Made in Italy.

DIS boosts the antique manufacturing process by the use of computer science in order to meet directly all the consumers’ needs: thanks to its state-of-the-art 3D configurator, accessible at our official website the customer becomes the real protagonist of the artisanal production process, which is enhanced by the digital personalisation.
Through the photorealistic renderings developed by the software, the customer can choose his favorite shoes style, customise it in a few clicks and have it handcrafted in Italy, in only 10 days. It’s a real creative process that allows to play with 50 millions combinations of materials, colours, eyelets, laces, lining and sole, even the inscriptions, in order to create the perfect shoes, unique and certified, as unrepeatable as the identity of the person who designed it: “Be Different, Be Yourself!”.

DIS production is made in Le Marche region, inside traditional workshops having over 40 years of experience, the protectors of a 100 years old tradition: they shape the so-called “Shoe Valley” network, the Made in Italy footwear district which is our worldwide pride for shoe manufacturing.

DIS offers a range of value-added services that, as well as the products, blend the exclusiveness with the technological innovation. Together with the already said 50 millions possible combinations, the 100% Made in Italy made-to-order production and the delivery in 10 days, there are: the free try-on samples; the free shipping; the repair service on request; the lifetime guarantee; the satisfied or refunded service; real-time style advices; the live chat styling support.

Among all the customisable models, DIS offers some essential collections designed to fulfil the main nuances of personal taste and to adapt to the most common circumstances:

Wedding: for grooms and ceremonies
Business: formal, classic shoes, addressed to businessman
Weekend: ideal to express one’s flair while being casual
Exclusive Collection: shoes as perfect as artworks, made of noble materials with a long artisanal production
Leather accessories: like belts and wallets, customisable to perfectly match the shoes

By virtue of digitalisation and omnichannel commerce, DIS boosts also the traditional in store purchase experience through its innovative 3D Shopping Experience service: with a few clicks on the 3D configurator, purposely developed and structured to be placed inside retail stores as a touch screen, customers can customise their shoes, which have been picked up personally among the models displayed in the store, so that they can enjoy a unique experience, while the store won’t have its storage room cluttered anymore.

DIS was founded in 2015 by Andrea and Francesco Carpineti brothers and Michele Luconi: by their goal of boosting the Made in Italy footwear sector and of promoting the “Italian shoe valley”, the district in Le Marche region where shoes are traditionally crafted for generations also for the worldwide renowned fashion companies.

The desire to possess and show off something different and that reflects the unique personality of each of us is demonstrated in practice by the great achievements of DIS – Design Italian Shoes. Only in the first half of 2018, the company has gone from an e-commerce trading in 30 markets with positive margins, to a network of 50 dealers located in the main World capital cities.

Tailor stores and fashion chains name these as main strengths of DIS – Design Italian Shoes in-store customisation services:

Zero service fees and zero stock of products
Made in Italy custom footwear handcrafted in just 10 days
Over 50 million combinations of models and materials
Ability to also satisfy the large and small sizes
Dedicated marketing support aimed to constantly increase sell-out

Envy, the desire to have the best all for ourselves, is inspiring the next edition of MICAM Milano, the international footwear exhibition due to take place at the Fiera Milano (Rho) from 16 to 19 September. The desire to have for us something truly unique (and better) is also the secret of success for DIS – Design Italian Shoes, which has built its empire in small steps, becoming the Made in Italy footwear brand offering the fastest customisation service in the World. For the forthcoming edition of MICAM Milano, the company is going to present some news:

An enhanced production process, with end-to-end digitalisation of all processes to control production, strengthen quality controls, and track logistics. Packaging gets also renewed and enriched further and new in-store display solutions get introduced to support the sale assistants and enhance the service.

An empowered innovative technology corner, designed specifically for physical stores and equipped with an interactive screen, sensors for product recognition and 3D foot scanners: thanks to the enhanced artificial intelligence algorithm, this in-store technology can tell the customer the exact size to purchase. Combining a real-life store experience, where you can try products and touch materials, with a 3D virtual experience where you can design your own shoes playing with millions combinations has never been easier!

An enriched Exclusive and classic line, also revisited for summer with new combinations of suede and hand-colored leathers, allowing contrast and tone-on-tone combinations.

An extension of the luxury sneaker line which doubles its styles and gets enriched with fine leathers embellished with artisanal details, muscling in to replace classic shoe styles as the bookends to a tailored ensemble.

A new line of soft loafers with exposed hand-sticking, accessories and rubber outsole, unprecedented combinations of materials and innovative workmanship.

After the preview of the women’s collection presented at the last edition of Micam Milano, it’s now time to presents the new elegant refined woman collection, inspired by the classic male wardrobe which will be launched also online on soon. The key styles are Oxford styles, timeless icons of elegance, but the collection also features low boots and moccasins, presented in a range of summer colors with laminated and shiny leathers. Last but not least, to complete the collection: the décolleté line and the sneaker line.

With DIS – Design Italian Shoes the most advanced digital innovation enters the store to improve the traditional customer journey and to offer a more engaging shopping experience, a real emotional journey aimed to create very unique Made in Italy shoes, like the personality of each of us. In short: enviable.

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