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October 20, 2019

GaGá Milano a brand on the rise with a strong personality

A strong watchmaking tradition, a style always up to date with the latest fashion, and a beautiful blend between the most modern ideas and a vintage taste: these are the original and unique features of GaGà Milano, brand on the rise with a strong personality.

The abundant lugs, the crown at 12 o’clock, the original big numbers and, above all, colour are the distinctive features of watches of an unmistakable flavour that perfectly reflect the exuberant personality of its founder, Ruben Tomella.

The eclectic and creative soul of the brand, in 15 years, he could retrace the history of watchmaking and reinterpret it with originality, starting with the simple but brilliant idea of taking an old pocket watch and apply a strap to wear it on the wrist.


From that far away 2004, the brand has come a long way: from its first successes in the Middle East to distribution in Asia, where the brand has become a must-have. And thus began the expansion into foreign markets and international success: Europe, Africa, Oceania, up to the Brazilian market, and the recent opening of new retail stores in China – Guiyang, Korea – at Lotte dpt. Deagu; in addition to a variety of other pop up stores.

Not least, the latest opening of the Russian market and the new pop up store in Moscow at Metropolis.


GaGà Milano represents a consolidated reality in rapid expansion: indeed, in addition to the Milan office in Corso Venezia, the manufacture factory was established in Switzerland, dealing with research, design, quality control and production of mechanical and complicated watches.


Another important step in the direction of reputation and recognition: the partnership with Brazilian star Neymar J.r. who has signed a contract agreeing to be the brand’s ambassador until 2020.

Neymar’s passion for GaGà Milano watches, which started last year when he suddenly walked in the brand’s boutique in Omotesando, Japan, has transformed into a collaboration at all levels. A choice that comes from a true appreciation and affinity of taste and style between Neymar and GaGà Milano.

From this collaboration with the Barcelona striker, in the Olympus of the most talented footballers in the world, a capsule collection dedicated to him was created.


To celebrate iconic characters, GaGà Milano has worked with Warner Brothers Consumer Products and Sanrio to produce some exciting, engaging and sensational limited-edition timepieces.

In partnership with Warner Bros. Consumer Products, GaGà Milano celebrated the anniversary of Wonder Woman with a watch in limited-edition and Batman 80th Anniversary with an amazing limited edition watch. This Summer the watch dedicated to Hello Kitty for the 45th anniversary will be released.


In addition to watches, GaGà Milano is constantly on the lookout for new challenges and inspirations, with the production of a full line of accessories, from sunglasses to jewellery, in perfect GaGà Milano style, and characterized by the use of high-quality materials.

W: GaGá Milano
E:  Information

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