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November 8, 2019

Goldbergh Luxury Sports

In 2009 Sandra Peet (former owner of Sports Specialty Store Skihut in Scheveningen/The Hague) and Lieke van den Berg (former owner and designer of Aphrodisiac Sport, fashionable skiwear for women) decided to set up a new brand. A fashion label for women, strong and innovative, but still very appealing for fashion- and sports fanatics alike. At ISPO 2010, the highly anticipated first Goldbergh collection was presented to the international sports trade.

Brand profile

Goldbergh offers a luxury sportswear collection for the active, yet fashionable woman. In winter, the collection has an emphasis on trendy skiwear, with matching casual items to complete the essential winter wardrobe. In Summer, the sportive look of the collection is perfect for both active or leisure time. The designer mix of sport and fashion makes it equally interesting for both fashion- and sports retailers.

A new standard in luxury sports fashion: ‘The Goldbergh Standard’

The initiators

The Goldbergh collection is designed by Lieke van den Berg (1964), whose experience in the fashion business exceeds more than 20 years. She is experienced in many areas (Children’s Wear, Outerwear, Jeans), but her main passion is sports fashion. Lieke is the former owner of the fashionable sportswear label Aphrodisiac Sport.

A fanatic sportswoman herself, she knows what her clients need. Lieke: ‘I imagine what the modern woman wants to have in her suitcase when traveling to the slopes. From functional, yet fashionable clothing to trendy accessories and luxurious warm sweaters’.

Award-winning retailer Sandra Peet (1967) was the owner of De Skihut, a 3.000 m2 Sports Specialty Store in Scheveningen/Den Haag. She was voted Retailer of the Year in 2004 and De Skihut was voted European Sports store of the Year in 2005. Sandra has a keen eye for sports fashion and business in general, reselling only the finest labels available. She is known as a trendsetter. Under her management, De Skihut grew from 5 to 120 employees. Her clients included major celebrities and the royal family of the Netherlands.

W: Goldbergh

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