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December 9, 2019

How Technology is Shaping the Future of the Entertainment industry

The development of technology has dramatically changed our daily lives. Technological advances are also changing the entertainment industry. You can now use the pay with phone bill option to buy movie tickets. Read on to know the impact of technology on the entertainment sector.

Use of Artificial Intelligence

Online streaming platforms such as YouTube and Netflix have millions of songs and shows. These platforms have to optimize their algorithms to help users find the content of their choice. Artificial Intelligence is extremely helpful in optimizing the search algorithms of these popular streaming platforms. The technology helps in analyzing objects about a specific type of content to include it in a particular category. For example, AI can analyze objects in various scenes of a movie and classify them in a specific category.

Movie making is a long and tedious process as it involves screenwriting, budgeting, scheduling and many more things. As these processes are carried out by collaborating with industry professionals, movie production is a complicated process. AI is reducing the time required for making movies by automating these time-consuming tasks. Artificial intelligence will also be able to create content independently in the coming years.

Living in an augmented reality

Augmented reality is now used by various companies in the entertainment sector and it has applications that span far beyond the entertainment industry. In recent years, AR has effectively been used in marketing initiatives for television, motion pictures and other media promotional campaigns. Users can now use AR to explore different locations with the help of graphic overlays and their mobile devices.

The launch of the AR game Pokémon GO has proved to be very successful and it is the perfect example of augmented reality. The game was praised for increasing physical activity in people. The success of Pokémon GO has encouraged developers around the world to create more AR-based games.

Blockchain for music distribution

Along with cryptocurrency, blockchain technology has applications in different sectors. Blockchain offers a digital decentralized database of records. The technology provides encrypted records of ownership to artists and enables smart contract for a fair exchange of these records. As blockchain eliminates the middleman publishers, distributors and retailers, the artists can retain as much as 90-95% of the total revenue. Content piracy and duplicity is also a major problem in the entertainment sector. Blockchain Networks enabled with smart contracts have a smart solution to this problem. The technology has the potential to keep things authentic and restrict piracy.

Concert in your living room

Virtual reality allows users to see their favourite artists live from the comfort of their home. Using VR headsets, music enthusiasts who can’t go to the actual venue can now experience the show just as if they were really there in person. The virtual environment enables users to engage with the exhibits in the ways which were previously unknown. Virtual reality gaming is also a very popular form of entertainment among players and it will continue to surge in the future.

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