June 17, 2020
Jude Benhalim – Etruria SS20 Collection
It’s a brand that holds a story of a young Egyptian girl who found her passion in designing high-quality jewellery that satisfies the different tastes and styles of women. Being inspired by geometrical shapes and architectural constructions, Jude Benhalim’s designs combine feminine and classy looks while also adding an edgy daring touch which makes it stand out from many other competitors.
Jude Benhalim is a jewellery designer based in Cairo, who found her own brand by the age of 17. Her passion for design was discovered after a successful school project that led to the creation of her own brand with her mother and partner, Rana Elazm.
While Jude Benhalim is set to grow globally, the brand never loses sight of its Egyptian roots. Supporting Egyptian art and craftsmanship is a core value that the brand goes by.
Jude’s jewellery was spotted on many celebrities such as Christine Evangelista, Vanessa Willimas, Hend Sabry, Dorra, Jamila Awad, Amina Khalil and Salma Abu Deif.
Jude has recently launched her Etruria spring summer 2020 collection which is inspired by the Etruscan civilization. Etruria features unique pieces that bring together spirals and semi-circles with vibrant colours making them redolent of a beautiful and carefree summer stroll.
As Benhalim cares for her customers’ safety and health at most, during the COVID-19 crisis she decided to use the latest technology trends to make sure her customers can still explore her new collection and choose the pieces that best suit them while staying safe. An Instagram filter was created by the brand where customers can try the new collection virtually by one click from the comfort of their home, anywhere in the world. They can also order their favourite pieces online.
If you try the Etruria Instagram filter, you get a chance of winning a 10% discount off your next purchase when you style any earring using the filter in a full monochromatic look.
W: Jude Benhalim
SM: FaceBook / Instagram
Written by Nayra Abou El Wafa for Luxuria Lifestyle Egypt
Pictures from the Etruria Collection