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January 17, 2020

NEW 2-in-1 face and neck sheet mask designed specifically for bearded men

SKINBUDDY® solves the problem bearded men had using facial sheet masks. It includes ingredients specifically for men’s unique skin, is sized to fit larger male features, and features an innovative strip for beard and neck

Facial sheet masks are one of the most popular and effective treatments to help improve the appearance of the skin through hydration – and are used to help with ageing, targeting fine lines, wrinkles, and dryness. Most conventional sheet masks are designed for women meaning they are too small for larger male facial shapes, plus they are especially difficult to fit for men with beards, as they don’t adhere properly to the skin.

NEW SKINBUDDY® 2-in-1 face and neck sheet masks were developed specifically for men with beards. Thanks to an innovative design and perfect-fit technology, they are suitable to be used even with facial hair, and also on the neck. The SKINBUDDY® facial sheet mask is:

Specifically designed for larger male facial features and beard/neck use
Made from 100% natural perfect-fit stretch-cotton
Infused with proven age-defying facial serum specially formulated for men
Hydrates and refines the skin, reduces pores and minimizes fine lines and wrinkles
A German development combined with South Korean technology

Oliver Barg, the creator of SKINBUDDY® said: “If you’ve got a beard, you will know that conventional facial sheet masks can be tricky to use. Most don’t adhere properly to your face, so using them is difficult and you don’t get to enjoy all their benefits. We only use the best quality and scientifically proven ingredients, manufactured in South Korea – the world’s leading facial sheet mask experts – and produce our masks in one of the country’s most advanced factories. In my twenties, I felt indestructible. But partying and my age soon caught up with me. You can’t turn back time, and you can’t reverse the signs of ageing. Sure, smartphone filters mean you can still look great in photos, but if you don’t take care of your skin and look in the mirror, you’re faced with the harsh reality – fine lines, wrinkles, and dry patches. Having spent 15 years living in Hong Kong, I was familiar with the popularity of facial sheet masks for women to help them defy the effects of ageing. But they were less popular with men until celebrities like Ronaldo, Jimmy Fallon, Chris Pratt or even P. Diddy started using them recently.”

Recent research has shown that as more men embrace the bearded look, they are also spending more time and money on skincare, with sales of male skincare up by 16.5% in the last year. A third (33%) of UK men say they use face creams and lotions on their skin. While men are spending more on keeping their skin and hair looking good, categories such as razor blades and shaving products have been hit, as more men choose the bearded look. The number of men who are clean-shaven is in decline, falling almost 20% in the last 5 years. The amount of men who are switching between clean-shaven and stubble has increased by 15% in 3 years.

Oliver continues: “I realised that many men with beards took great care of their appearance but were missing out the benefits of facial sheet masks. There were no sheet masks dedicated to men’s needs on the market, including being suitable to be used with beards or on the neck, where we see the most wrinkles and other signs of ageing later in life. So, I wanted to develop a great product, that solves an existing problem and benefits others. We spend over one year in research and development, and finally, SKINBUDDY® was born. The facial sheet mask solution for all men with beards (and for non-bearded men too!)”

SKINBUDDY costs £26.50 for a set of 5 masks.

For more information about please visit  SKINBUDDY

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