International

NEW LIMITED-EDITION CÎROC SUMMER COLADA

May 16, 2017

12TH April 2017:, Cîroc has introduced its first limited-edition expression, Cîroc Summer Colada to its portfolio.

Inspired by the popular summer cocktail, Piña Colada, the new limited-edition expression has been crafted using natural pineapple and coconut flavours, delivering a taste of coconut cream and a juicy tropical fruity note that carries through into a long, smooth finish. Cîroc Summer Colada will launch in the UK on May 1st, accompanied by two recommended perfect serves, Cîroc Colada and Summer Colada Sunrise.

As an exclusive summer edition, Cîroc Summer Colada presents itself in a white bottle, embellished with metallic accents, including a golden orb as part of the logo and a golden cap, celebrating its style credentials.

Building on the success of recent launches, including Cîroc Pineapple and Cîroc Mango, the limited-edition variant is positioned to capitalise on the growing consumer demand for tropical flavour profiles. Cîroc Summer Colada lends itself well to both simple and more complex summertime serves, making it perfect for at home and on premise drinking occasions, providing customers exciting ways to celebrate in style. It joins the seven-strong portfolio which includes Cîroc Mango, Cîroc Pink Grapefruit and Cîroc Apple, Cîroc Red Berry, Cîroc Pineapple, Cîroc Amaretto and Cîroc Original.

Cîroc Summer Colada 70cl will be available nationwide from May, from Amazon, RRP £39.94

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