May 1, 2020
Newly Launched: First-Ever Water Based Fine Fragrances
Crafted by French master perfumers, Maison Sybarite is a newly launched, first-ever water-based fine fragrance brand. It is fiercely committed to complete transparency in terms of safe, sustainable, and cruelty-free practices across the board.
The name ‘Sybarite’ originates from antiquity’s lavishly progressive city, Sybaris, now known as Calabria, a beautifully rugged coastal area in southern Italy. Sybarites were advanced for their time and emphasised balanced lifestyle choices to increase productivity, improve quality of life, appreciate a more harmonious coexistence with nature, and heighten transcendental mindfulness. The brand’s widespread appeal owes much to rigorous scientific testing, history, and safety. The name ‘Sybarite’ originates from antiquity’s lavishly progressive city, Sybaris, now known as Calabria, a beautifully rugged coastal area in southern Italy. Sybarites were advanced for their time and emphasised balanced lifestyle choices to increase productivity, improve quality of life, appreciate harmonious coexistence with nature and heighten transcendental mindfulness.
Their beautifully minimalist and recyclable packaging is meticulously sourced and printed on paper from sustainable forests. Thanks to shifting trends in the fragrance industry, consumers will be increasingly faced with safe and sustainable options and Maison Sybarite is proud to be at the forefront of the changing tide as the first water-based fine fragrance brand.
Maison Sybarite’s water-based fragrances use innovative microemulsions (oil in water – O/W) to blend their scents. By harnessing the natural power of stable and evenly dispersed microemulsions (oil in water – O/W), Maison Sybarite has successfully avoided the most common and least healthy solvent in the industry: denatured alcohol (ethanol). Their fragrances are entirely alcohol-free, non-oily, and non-sticky yet able to maintain long-lasting sensuality. In conjunction with each other, this unrivalled symbiosis of skin and fragrance offers a unique sensorial experience.
Maison Sybarite’s clean and opulent fragrances are long-lasting, full-bodied, and evoke one’s sense of confidence and empowerment. Each perfectly blended scent combines rich spices and precious wood, giving rise to an alluring aroma on anybody. Each perfume is ideal for everyday use, including application before bed, after a yoga class, or as part of a general self-care regime. Sold internationally, the brand offers four luxury unisex scents: Spicy Calabria, Opulent Wood, 720, and Bed of Roses.
Product features include:
Ultradrops® — are microdroplets of 150 nanometers, increasing the persistence of the perfume.
Water plant emulsion — are liquid, kinetically stable colloidal dispersions, consisting of an aqueous phase, an oil phase and a surfactant. This allows us to create safe products for a wider group of consumers, including people with sensitive skin. The high concentration level of the aromatic compounds ensures the intensity of the fragrance on the skin (16% concentration for Maison Sybarite Fragrances).
Unique manufacturing process, blending oily active ingredients with water, by leveraging saponin, a natural organic solvent, directly extracted from plants.
Pleasant feel, non-oily texture, easy to spray and spread.
Free of chemical solvents, ethyl alcohol.
The packaging is mindfully conceived with a minimalistic approach, recyclable and printed on paper from sustainable forests.
Eau de Parfums available:
720- This blend unites rich spices and precious wood, intertwining racy birch tar and aromatic lavender, with the intoxicating patchouli, creating a powerful animalic accord. Notes include birch tar, lavender, cardamom, cinnamon, nutmeg, ambrox, tonka bean, patchouli and cedarwood. Woody, racy, carnal, powerful and intoxicating.
Opulent Wood – This liquorous, full-body concoction has an unparalleled voluptuous feel, with warm notes of sandalwood alongside the dry notes of cedarwood, creating an alluring woody base. Notes include nutmeg, black pepper, saffron, orange blossom, ylang-ylang, prune, cedarwood, sandalwood and leather. Woody, leathery, warm, spicy, bewitching, exotic.
Bed of Roses – This feminine blend is a sensual and sparkling combination of elegant fresh bergamot with an added hint of saffron. Notes include saffron, cardamom, mandarin, bergamot, rose, orris, cedarwood, patchouli and tolu. Intriguing, woody, powdery, sensual, addictive.
Spicy Calabria – This fragrance fuses orris and black pepper with oud in a very subtle and powder sillage. Notes include bergamot, ginger, limette, wormwood, orris, oud, black pepper, patchouli, cedarwood and labdanum. Citrus, spicy, woody, leathery, velvet and warm.
RRP: £160 – 75ml, available to purchase at Bloom Perfumery online and instore in Covent Garden, London. Also available in France, Germany, Sweden, Romania, South Korea and UAE.