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April 3, 2019

Online vs IRL: the Changing Face of Life, Entertainment and Business

Love it or loathe it, the internet is playing an increasingly significant role in the way we live our lives. Go back around 20 years or so and the majority of our interactions were face to face or at least involved having to put up with people we didn’t like for an evening. Thanks to social media, high internet speeds and an abundance of mobile devices, you rarely need to leave your house in order to live a successful and full life in 2019. But have we upgraded the way we communicate and entertain ourselves? Or have we now gone too far the other way?

The Balancing Act of Business

Social media and the world wide web are undoubtedly essential tools when it comes to the business world. To this end, it’s important to consider the role your digital presence (or perhaps lack of) plays in how your business is perceived. However, a human element and personal touch is arguably more important than ever when it comes to building relationships and connections with potential prospective clients. Ultimately, being successful in business requires both an internet and in-real-life presence – this simultaneously increases the reach of your company while remaining personable enough to show you care about every individual customer.

That’s Entertainment. Isn’t It?

Entertainment has long been an industry that evolves with the latest technological changes and the internet has had a huge impact on the way that we choose to spend our free time. In terms of gaming, traditional board games such as Monopoly and Cluedo are losing out to online gaming on next-generation consoles such as the Xbox One and PlayStation 4. In addition to this, brick and mortar establishments such as casinos are now rivalled by online versions of their games: specific casino reviews are now published for those wanting to play their favorite card games from their mobile device or computer, while welcome and first-deposit bonuses are a huge draw to these online alternatives. With virtual reality improving every day, there may come a time when gaming “in real life” is rendered obsolete. For the time bein, however, classical gamers do still exist and those continuing to enjoy doing things the traditional way are still out there.

Shop Until You Drop (The Mouse)

Whether you believe that shopping has been enriched or ruined by the advent of the internet, it is certainly one of the most affected industries in the business sphere. While there’s a good number of consumers who still enjoy popping out to the shops and sifting through the clothes rack or supermarket, the temptation to order online is one that more of us are struggling to resist. Sites such as eBay and Amazon certainly serve to make it easier than ever before to blow our paychecks within the hour. However, it does appear that brick and mortal retail is alive and well, at least for the time being.

Where Are We Headed?

Despite the feeling that the internet has been around forever, technology is still in its early days in the grand scheme of things. In the next 50 years or so, we will get a much clearer idea of where we stand in the online vs IRL debate. Will the traditional high street shop as we know it become obsolete? Probably not. Will we see an increasing dependence on technology in said shops, which will in turn replace human employees? Probably. Will it all come around full circle? Eventually. After all, everything else does.

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