Pink Parcel – It’s a Monthly Thing
February 9, 2018
Introducing Pink Parcel – the UK’s No.1 monthly period subscription box for those aged 18 upwards. Practical and pampering, Pink Parcel delivers your monthly essentials straight to your door alongside a premium selection of skincare and beauty products designed to soothe your mind, body and generally help you feel great.
Usually £12.99, for a limited time only using the code PPLL18 you can receive £5 off of your first box.
Taking the hassle out of periods and offering that sometimes much needed ‘pick me up’, this innovative wellness trend is ideal for the time-poor, and those looking for convenience as well as something to look forward to every month.
From tampons to pads, the luxe box – small enough to fit through your letterbox – includes your choice of period essentials from trusted brands, neatly packaged in discreet and stylish pouches ‘for now’, ‘for night’ and ‘for later’ so you have exactly what you need, when you need it.
And alongside all the necessities, each parcel contains a selection of specially curated products from a range of premium beauty, lifestyle and artisan confectionery brands. From gourmet teas and chocolate, to prestige skincare, make-up, bath and body products, partners include Nails Inc, REN, Balance Me, L’Occitane, ModelCo, Ombar, teapigs, Pukka and Montezuma’s.
The easy sign-up process gives you the option of your chosen delivery date, ensuring your Pink Parcel arrives ahead of when you need it – making those late night supermarket dashes and bottom-of-the bag scrabbles a thing of the past.
What’s more, due to the success of the Pink Parcel subscription service, the Pink Shop – a one stop shop for your beauty and lifestyle needs – is now live. The Pink Shop is an online space where subscribers can repurchase their favourite items that they’ve received during their Pink Parcel monthly subscription and more. From Hikari makeup products, to Catherine Malandrino scents, the Pink Shop features the most sought after beauty and lifestyle products.
If you’re looking for advice, support, tutorials and product information, Pink Parcel’s online hub is the place to go. With a mission to help people feel empowered and to take control of their period, the Pink Parcel online hub contains honest and open accounts of people’s stories and experiences whilst on their period, as well as advice and support on everything to do with general health and wellbeing. There’s also an arts and culture section that covers current events, protests and campaigns as well as emerging talent, interviews, topical reads, travel, podcasts and even femi-inspired crafts.
As part of Pink Parcel’s mission to empower, this year the brand has partnered with inspirational influencers including Natalie Lee, founder of Style Me Sunday, Pandora Sykes and Dolly Atterton of The High Low and London fashion designer Olivia Rubin, as well as period organisation, Bloody Good Period, for the ‘I’m On’ campaign to tackle period shame head on and help people take ownership and reclaim their pride in being on their period.
The campaign will see each influencer design limited edition t-shirts and sweatshirts emblazoned with period positive slogans in an effort to empower, educate and inspire everyone to talk openly and honestly about that time of the month.
Turning the phrase into something positive, each design will start with ‘I’M ON’ and finish with a selection of powerful statements and quirky quips, aiming to make periods something to shout about, rather than shy away from.
Phrases have been collated from design experts and the UK public (including Pink Parcel’s following). The campaign is due to launch in March 2018 and £5 from each t-shirt sold will be donated to Bloody Good Period.
Pink Parcel is part of the It’s A Monthly Thing group – home to three unique UK-based brands (Pink Parcel, betty and betty for schools) – each contributing to busting taboos around periods and helping to make that time of the month a bit easier. Launched in 2014, It’s A Monthly Thing has worked tirelessly to build a hugely supportive audience, all looking to talk openly about periods – after all, it’s completely normal and natural.
It’s A Monthly Thing is on a mission to empower people through its products, education programmes and social hubs. Each brand within It’s A Monthly Thing offers its own service to help make people of all ages feel great.
For younger audiences, It’s A Monthly Thing offers betty – THE teenage brand championing girls on their way to adulthood.
The betty hub contains advice on periods, bodies and life, alongside more general articles on style and pop culture. With a growing audience, betty is quickly becoming the ‘internet’s best friend’.
For parents, betty’s online presence offers advice on how to approach things like periods, puberty, confidence, and social media with their daughters and sons. The advice comes from trusted sources and is regularly updated to make sure parents have the most recent advice.
Betty’s education programme works with teachers in a range of ways to educate them about introducing periods to the classroom. With free online, interactive resources along with plenty of advice and support for teachers, bettyforschools.co.uk has become the ‘go-to’ for period education and advice. betty also offers experiential workshops and bus tours in partnership with schools all over the UK to create open and honest conversations about periods to help rid the taboo that surrounds them.
During the immersive sessions, trained facilitators will work with teachers to help girls explore what periods are and the effects they have on the body. Sessions also discuss emotions and what girls can do to combat those emotional changes. Boys also have the opportunity to take part in separate sessions on empathy.
Betty also offers bettybox – the UK’s first monthly period subscription box for teens. Similar to Pink Parcel, each bettybox contains the period essentials every young girl needs, alongside teens’ favourite bath, body, beauty and lifestyle items to make that time of the month a bit easier.
Dominic Hill, Founder of It’s A Monthly Thing says of the business: “We started by creating a product to help my wife feel a bit better when she was on her period, but through doing so, we’ve created an entire business with a hugely supportive community, and we’ve grown to know exactly what women want and how to reach them.
“Through various highly-engaged channels, we’re openly conversing with thousands of people – and they’re conversing right back. We’re delivering quality content and products, valuable support and information on a daily basis across our portfolio of brands, and as a result, we’re growing – fast.”