June 8, 2020
Shangri-La Hotels and Resorts’ Heroes Campaign to celebrate medical workers around the world
Local medical heroes will have the chance to receive a complimentary two-night stay at one of 12 Shangri-La Hotels and Resorts.
Shangri-La Hotels and Resorts in the Middle East, India, Europe and the Americas, offer 100 room-nights for medical workers.
Dubai, United Arab Emirates, 8 June 2020: Shangri-La Hotels and Resorts has launched a global Heroes Campaign to celebrate and recognise the tireless work medical workers are undertaking around the world.
The campaign, which will run until the end of June will see the company donate 100 room-nights at 12 participating hotels to key medical workers across the Middle East, India, Indian Ocean, Europe and North America, in a show of appreciation for the heroes helping to keep everyone safe, as well as giving them a chance to find their own Shangri-La, a utopian perfection, during this challenging time.
Each medical worker will receive a two-night complimentary stay including breakfast at hotels located in eight of the group’s destinations, including Abu Dhabi, Dubai, Paris, London, Istanbul, Mauritius, New Delhi, Bengaluru, Muscat, Toronto and Vancouver.
Shangri-La Hotels and Resorts’ Heroes Campaign is an interactive campaign where travellers, guests, customers and partners will be encouraged to nominate a local medical hero to give them the chance to win a stay at the Shangri-La hotel or resort located in their respective region, valid for one year. Nominations will be facilitated through a seamless branded form, which will capture the name of each local hero and their unique story until 30th June.
A raffle will be organised on 1st July, and those receiving complimentary stays will be personally contacted on the 5 th July. Once the heroes have been notified, Shangri-La, with the winners’ consent, will share their incredible achievements and inspirational stories across the hotels’ social media channels to gain further recognition for the great work of these heroic individuals.
Shangri-La’s Heroes Campaign will be promoted across social media channels to help raise awareness and encourage nominations. All nominees must work for the medical sector in one of the following countries (Canada, France, India, Mauritius, Oman, Turkey, United Kingdom or UAE) and they will need to provide proof of employment.