SS19 COLLECTION RELEASE – FROM LONDON’S LUXURY ETHICAL KNITWEAR BRAND
June 6, 2019
London knitwear brand, Valentina Karellas, showcasing new product line up where every one-of-a-kind piece of knitwear is sustainably made. You are what you wear.
Valentina Karellas announces today, a brand-new SS19 Cotton capsule collection of sustainable, urban chic knitwear. Available now online.
Every piece is carefully crafted and sourced from materials that would otherwise have gone to waste.
Valentina Karellas started her brand after years of working in design and seeing the fashion waste first hand, with the love of knitwear design and ethically made fashion with a philosophy that waste yarn from big production factories could be used to create beautiful, unique, urban knitwear creating a sustainable approach to urban chic and London’s antidote to fast fashion.
Through dedication to sourcing and handcrafting everything locally, the business continues London’s rich heritage of quality manufacturing. All pieces are hand made in North West London, made to order, leaving zero waste in the production. This means no overstocking, no discounting, no buying unnecessarily, just buying consciously, great quality pieces that look stylish and chic.
Valentina Karellas’ commitment is to source yarns and knitting materials that are surplus, using this reduces the negative impact on the environment from wastage.
Made in London
The business uses a linear approach to the making process, this reduces the carbon footprint as well as focusing on the final garments quality, making no compromises to the finish.
Reuse & Reinvent
Through a dedication to collecting every fibre that is produced in our making process, Valentina Karellas’ commitment to sustainable production means that nothing is left behind. Any scrap yarn is turned into accessories, celebrating the fibre in a new light.
The new Craven bag
The Craven tote bag, utlising our waste yarn we have emulated our Craven scarf to create a new product that works all year around, bright tangerine or Turquoise. Fits laptops and much more. Look stylist and feel good wearing sustainable.
Available in two colours
90% Cotton 10% Polypropylene
One Size 40 cm high x 36 cm Wide Straps 22cm high
Our Classic Tilney cashmere Beanie
The Tilney Beanie boast of wonderfully soft cashmere, as well as popping contrast orange, perfect with our cool grey. Super light and stylish. Loose strands of yarn keeping to our zero-waste ethos which showcasing the rawness of our knits.
Light Grey, grey, with orange contrast
One size 31cm long x 26 cm wide