Tan Yang Fronts Bally’s Autumn Winter 2017 Advertising Campaign for Asia Pacific
August 8, 2017
Bally is back, led by the renowned and youthful face of Chinese actress and role model Tang Yan and debuting Antoine Duvernois.
The AW17 campaign marks a reset, presenting a bold statement about the brand’s new direction, following three constructive years spent reviewing and refining the DNA of this characterful, luxury brand.
The result is a powerful campaign, in which product speaks for itself and the protagonists flirt playfully with the camera within a minimal white studio.
The raw setting and clean lines allow for the models characters to come to the forefront, creating a collection of portraits that explore true personalities, capturing the ethos of Bally.
Shot in London by New York based photographer Brianna Capozzi and styled by longtime collaborator Jonathan Kaye, the campaign will break in August issues and in key fashion and lifestyles titles globally from September, alongside a robust digital and social media strategy.
Written by Luxuria Lifestyle Hong Kong & Macau