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January 21, 2020

The Best Luxury Cosmetic Trends to Try in 2020

2019 was a very big year for beauty tech and the entire beauty industry. The trend is expected to continue throughout 2020 and beyond with new cosmetic products and procedures entering the market. Read on as we have a focus on the best cosmetic trends that are going to dominate the beauty industry in 2020.

Beauty meets wellness

Beauty products and cosmetic surgeries are increasingly being associated directly with various sectors within the wellness economy. In 2020, we are going to see more connection between beauty and wellness. Of course, beauty supplements are not actually a new concept; however, there is a new trend whereby startups are offering supplements and vitamins that promise beauty benefits like stronger hair, clearer skin, and weight loss. Given that more and more people are better informed about the benefits of particular vitamins, minerals and foods to their wellness and subsequently the beauty benefits associated with them, 2020 should see these supplements and vitamins dominate the market.

It is important to consider that research should be done before taking any supplements and vitamins, and it is recommended to discuss your plans with your doctor prior to starting.

Traditionally, supplements and vitamins had a bad reputation of being ineffective and highly marketed without much regulation. In more recent years, regulations regarding any claims to health and beauty benefits have become more transparent and there has been an increase in the number of companies creating more high-quality products backed up by scientific research.

Under Eye Fillers

People with tired-looking or puffy under eyes have resorted to cosmetic procedures to achieve a more youthful and refreshed look. As we age the under-eye area sees a loss of elasticity, becomes more hollow and darkens; when this occurs it makes you look more tired and aged.

Under-eye treatments are one of the most common cosmetic procedures in the market, and in 2020 there is no anticipation of a slowdown for the demand of these procedures. Tear trough fillers is a common name used by dermatologists for, under-eye fillers, the procedure fills in the hollow and smooths out circles under the eye.

Although tear trough fillers are common, it is one of the riskier places to have a procedure done due to its sensitivity and proximity to the eye. With that being said, having this procure done warrants caution and extra care to ensure that any cosmetic surgery of this nature is only done by a certified professional specializing in this area particular region of the body.

3D Facelift

2020 will see the rise in demand for micro-surgeries that usually result in minimal scarring and no or minimal downtime. 3D Facelift is the latest trend that involves pushing tissue from the inside of your face and then transferred onto your cheekbones. This technique can be used to combat the sagging and wrinkles in ageing skin.

3D Facelift is more common as there is an increase in the number of people who want youthful appearance but are not ready to go under the knife. This population will definitely go for a 3D facelift, which is usually done under local anaesthesia and does not give the patient the ‘pull back’ look that other facelifts often provide.

Non-invasive Procedures

Over the past few years, non-surgical procedures such as temperature-based fat reduction, skin tightening, and even cellulite-reducing injectable have increased massively. These non-invasive options will continue to grow in 2020.

There will be a bigger focus on a more angular jawline which results in a slimmer and softer shaped face overall. The shift comes from an increase in requests for non-surgical jaw refinement and less focus on cheek fillers. The desire for a more contoured jaw, which can be achieved non-invasively using fillers, will become one of the cosmetic surgery trends to try in 2020.

Other non-invasive procedures which have peaked in popularity are Coolsculpting and SculpSure, both of which use temperature-based fat reduction as a technique which acts as an alternative to liposuction.

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