‘The Hotel Nanny,’ gives parents the chance to make the most of their time away
July 30, 2013
A high-end childcare service launched by a businesswoman from Tetbury is making it’s mark at boutique hotels in the Cotswolds and in Bath.
The Hotel Nanny, set up to address the lack of dependable childcare at most hotels, offers a reliable, consistent service for families wanting to enjoy the full luxuries of their time away.
Backed by celebrity endorsement, the service is now available in 14 of the area’s most exclusive hotels, with more realising the benefits all the time and with a number of celebrity clients already enjoying the quality and excellence of the tailor-made service.
The company is proving a successful business venture for owner Angela Roach, a 38-year-old mum of two who lives with her partner Alexis in the Cotswold village of Westonbirt, near Tetbury.
Celebrity testimonials already include Take That star Mark Owen, as well as Dr Pixie McKenna from Channel 4’s Embarrassing Bodies. Mark Owen and his wife Emma said: “We have always found any of the nannies provided when we have needed them to have been professional, friendly and the kids have immediately felt comfortable with them; which in turn allows us to feel confident to leave them in their care. It’s always hard to leave your children with someone they may not know very well, but The Hotel Nanny affords us great peace of mind that each Nanny that they provide comes with an extensively checked background and with full experience.”
Formerly a teacher, Angela originally set the company up as a pilot to see what the market demand would be like. But since appointing a business mentor has started to realise new ambitions for the firm, especially given the market for childcare during corporate events and weddings.
Despite her second child being born in May she is still finding time to juggle family life and growing a thriving business.
Her own experiences and frustrations to find high-quality child care on hotel visits have been ones shared by many couples. Until now.
“When my daughter was six months old,” she says, “we went away to a beautiful exclusive hotel for the weekend. After being dazzled by the facilities available, I discovered that the childcare services were insufficient. The arrangements were very informal with next to no details about the qualifications of the person that would come along. This made both my husband and I uneasy about going ahead with childcare. Essentially, we were unable to enjoy our stay to the full.
“After much research, it appeared that hotel family guests were experiencing a similar problem in accessing high-end childcare. It was then that I knew I could fill a gap in the market by providing a much needed bespoke quality service and focus on qualified nannies to work in this new role.
“The existing informal services did not seem to be the high standard of service that otherwise the hotels were offering. I knew that developing a business that focused exclusively and entirely with a group of high end hotels not only gave the hotels confidence to really launch their in house facilities to be fully used by weary parents but could also promote their property as a family friendly location.
“It’s simple. When guests are staying in 5 star hotels they want that similar standard of service when their children are concerned. This is the first time such professional attention has been taken to offer hotels and guests such a bespoke service, and for parents to enjoy a fully qualified and experienced private nanny is wonderful peace of mind.
“We’ve had so much great feedback from families on how brilliant the service is. It makes weekends away so much more enjoyable for parents, as they get the chance to enjoy the full spectrum of services on offer at these hotels.”
Eventually, Angela plans to franchise the company and take the service nationwide, while maintaining The Hotel Nanny’s standards of excellence.
She says: “Since working with a business mentor I have started to realise the franchise potential of the company and we will be ready to roll it out in early 2014.
“We want to establish that system and process which ensures a consistent quality of reliable nannying across all the hotels we work in. The vision is to see The Hotel Nanny working nationwide.”