The Importance for Business and Brand
March 14, 2017
It’s important to realize the impact that Social Media has on Influencers and Businesses nowadays. With over 600 million active users searching for niche specific content, you can make a good business case that having a strong presence on this medium would be beneficial to the exposure of your brand.
There are a 2 defining factors to having a successful Instagram presence. Regardless of whether you are trying to engage fans of your lifestyle or your brand these 2 things remain the same.
Reaching people who are genuinely looking for your content can be difficult. The most important thing to start with is to actually start with some good initial content. People won’t follow nothing and won’t normally follow a new account.
Make sure your images are original and have a couple with yourself or leaders of your brand in them. The Instagram medium is nothing like LinkedIn, it is much more informal and much more intimate.
Engagement is MORE important than the number of followers you have. This is where buying ‘fake followers’ can be detrimental to the credibility of your image or brand.
Here are a couple of tips to making engaging content.
Images with faces in them have 38% higher engagement.
Lighter images have 24% more engagement than darker images
De-cluttered images or images with a clear background have 29% more engagement.
Quality over quantity. Post regularly, but post quality images.
Paying for a follower service CAN be very beneficial. You just need to make sure you get the right partner.
DON’T buy fake followers. Without engagement (likes, comments, views) your account will be obviously boosted by fake followers and decrease your credibility.
DON’T buy a set number of followers (i.e. 1000 for $9.99). These are fake followers that have no engagement and are obvious.
DO use an organic follower service. A company like Social Envy has been approved by Instagram to help influencers and businesses increase their following and engagement. Because people are searching for your content all day everyday on Instagram, Social Envy matches those eyeballs with your content. If the user engages with you and subsequently follows you then you have engaged a real follower who is genuinely interested in your content.
To increase your following and engagement contact Social Envy: