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February 8, 2019

Why You Should Pick the Rolex Submariner

Whether you’re familiar with Rolex or not, chances are you’ve heard of the Rolex Submariner, or will recognize it as a Rolex watch if spotted on the wrist of an acquaintance.  It’s an icon in the world of luxury watches and is often the watch of choice among avid collectors. Other than being instantly recognisable, why else should you pick the Rolex Submariner for your next luxury watch purchase?

It’s Timeless

The Rolex Submariner made its official debut at Basel Fair 1954.  It was the brand’s first official dive watch and debuted with a rotating bezel, a matte black dial topped with a luminous display, and a depth rating of up to 100 meters.  The first model was presented in stainless steel and featured a time-only dial. It has been over 60 years since the first model debuted and, while there have been significant upgrades to the overall design of the Submariner such as a unidirectional time-lapse bezel and an increased depth rating, the core design of the original model remains.

It’s safe to say that the line will undoubtedly see more upgrades in the future but will continue to hold onto the classic design that has made it such an immense success.  The Submariner will also hold its value well as there will always be a considerable following on the pre-owned Rolex market should you choose to sell your Rolex.

The James Bond Connection

When the Submariner came to market in the 1950s, it was well-received by collectors for its innovative design. It offered significant waterproofness for underwater use without sacrificing style, which is a big reason why it has enjoyed such an immense amount of success.  A few years later, in 1962, the first James Bond movie Dr. No was released.  In the film, Sean Connery famously donned a Submariner 6538 on his wrist, and the Submariner’s fate as a watch icon was sealed.

The Submariner would make several move appearances in the 007 franchise, including:

From Russia with Love (1963), 
Goldfinger (1964), 
Thunderball (1965), 
On Her Majesty’s Secret Service (1969, )
Live and Let Die (1973), 
The Man with the Golden Gun (1974) and 
License to Kill (1989).

While many of the earlier James Bond Rolex watches are incredibly rare and command a pretty steep price on the secondary market, there are a few more affordable options.  For example, Rodger Moore wore a vintage Submariner 5513 in Live and Let Die, which sells for as low as $7,995.  The reference 16610 appeared in 1989’s License to Kill and is a popular choice among avid Rolex collectors.  It can be found on Bob’s Watches for around $6,595.

There is a Submariner for any Budget

The beauty of the Rolex Submariner is that you don’t have to be afraid to fall in love with it.  With options available, both at retail and pre-owned, there is a reference that will appeal to almost any budget.

As previously mentioned, the ref. 16610 is a popular choice among collectors for its affordable stainless steel finish and classic feature set.  Prices start at approx. $6,595. Around 2010, Rolex also began to roll out the highly anticipated Cerachrom – aka ceramic – bezel Submariner, which is available in a large selection of metal finishes, including:

Stainless steel aka “No Date”: ref. 114060 $7,500
Stainless steel ref. 116610 $8,550
Two-tone: ref. 116613 $13,400
Yellow Gold: ref. 116618 $34,250
White gold aka “Rolex Smurf”: ref. 116619LB $36,850

Final Thoughts

Not only is the Submariner obtainable by collectors of all budgets but it also brings with it a classic style that is easy to wear and will hold its value considerably well.  If you’re in the market for a conservative investment that doubles as an impressive statement piece, then the Submariner might be the perfect timepiece to consider.

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