Tucked away in the quietly luxurious streets of Marylebone lies a clinic that’s earned a devoted following not through loud marketing or passing trends, but through something far more enduring: trust. At the heart of it is Dr Joney de Souza — a world-renowned aesthetic doctor whose meticulous eye, global experience, and deeply personal approach have made his name synonymous with sophisticated, understated results. In this exclusive Q&A, Dr Joney shares the philosophy behind his sought-after clinic, his passion for regenerative treatments, and why beauty should always begin with a conversation.

1. Dr Joney, your clinic has become a real hidden gem in Marylebone. What drew you to this part of London, and how does the space reflect your approach to beauty and wellbeing?

Marylebone has always felt like a special pocket of London — refined, calm, and quietly luxurious. I was drawn to its charm and character. I wanted the clinic to feel like an extension of that energy: a discreet, elegant space where clients could feel safe, cared for, and never rushed. It’s about creating an environment that reflects the results we aim for — subtle, sophisticated, and deeply personal.

2. You’ve trained all over the world and worked with some of the best in the industry. How have those experiences shaped the way you treat your clients today?

Travel and training have been invaluable. Each culture approaches aesthetics a little differently, and learning from that global perspective has helped me refine a holistic, balanced approach. Ultimately, the best results come when you combine technical skill with an intuitive sense of harmony — and always listen deeply to your client.

3. There’s a quiet confidence to the clinic; it doesn’t shout about itself, yet clients rave about it. What do you think makes people fall in love with the experience you offer?

I think people appreciate sincerity. We don’t try to be flashy — we focus on providing an exceptional experience, one that’s rooted in trust, precision, and real results. Our clients feel seen and understood, and they know we’ll always give honest advice, not just what’s trending or profitable.

4. You’re known for staying ahead of the curve when it comes to innovation in aesthetics. Are there any new treatments or technologies you’re excited about bringing into the clinic soon?

Absolutely. I’m particularly excited about regenerative treatments — especially those involving exosomes and advanced PRF protocols. These harness the body’s healing power and are shifting the conversation from simply “treating” ageing to proactively “supporting” the skin long-term. It’s a beautiful evolution in aesthetics.

5. Your results are often described as ‘enhanced, but never obvious’. How do you guide clients to choose treatments that still feel true to who they are?

I always begin with a conversation, understanding what’s behind the client’s goals. It’s not just about lines or volume loss; it’s about how they want to feel when they look in the mirror. From there, we build a plan that respects their individuality. The best compliment is when someone says, “You look amazing — but I can’t quite put my finger on why.”

6. Let’s talk about your eye for detail. People say you notice things others don’t. Is that something that’s always come naturally to you, or something you’ve honed over time?

I think it’s both. I’ve always been drawn to symmetry, proportion, and the little nuances that make someone unique. But over the years, I’ve trained my eye to see how even the smallest tweak can shift the entire balance of a face. It’s about respecting the natural anatomy while enhancing what’s already there.

7. There’s always a lot of buzz about new treatments, but if you could shine a light on one that really deserves more attention, what would it be? (We promise not to keep it a secret…)

Skin boosters. They don’t get nearly enough credit! Treatments like Profhilo and Polynucleotides deliver deep hydration and tissue quality improvement, which makes every other aesthetic treatment work better. It’s like prepping the canvas before painting — often overlooked, but essential.

8. Many of your clients come to you not just for a one-off appointment, but as part of an ongoing journey. What does that relationship typically look like over time?

It evolves. We might start with one concern, but as trust builds, it becomes a partnership. We map out a long-term approach to skin health and facial harmony — something sustainable and empowering. Over time, I get to know not just their face, but also what makes them feel most confident, and that makes the work even more meaningful.

9. From subtle skin tweaks to more transformative work, how do you help people make choices that feel empowering rather than overwhelming?

Education is key. I take time to explain every option and its impact, not just on their appearance today, but on their long-term aesthetic goals. When clients understand the ‘why’ behind a recommendation, it becomes less about fixing something and more about investing in themselves.

10. The clinic feels more like a retreat than a traditional medical space. Was that an intentional part of your vision from the start?

Very much so. I wanted people to feel at ease the moment they walked through the door — to breathe, to slow down, and to feel they’re in safe hands. Aesthetics should never feel clinical or intimidating. We’ve created a sanctuary where beauty, science, and wellbeing coexist.

11. With so many clinics popping up in London, what’s the one thing you believe truly sets yours apart?

Consistency and integrity. Every treatment is performed or directly overseen by me, and I never recommend anything I wouldn’t choose for myself or a loved one. That personal, hands-on approach is becoming rare — but it’s what builds real trust, and real results.

12. And finally, if someone’s been quietly thinking about booking something for a while, what would you say to help them take that first step through the door?

Start with a conversation. You don’t need to commit to anything — just come in, share your thoughts, and let’s explore what’s possible together. The first step is often the hardest, but it’s also the most empowering. We’re here to support you every step of the way.

W: Dr Joney De Souza