May 21, 2025
Belgravia in Bloom Partners With Bathtub To Launch Its Own Gin
London’s beautiful flower festival, Belgravia in Bloom, has partnered with British craft gin brand Bathtub Gin to create a stunning limited-edition bottle design, and it is now available to buy via Master of Malt (RRP £34.95)
Taking place from 19–26 May, the festival transforms the London neighbourhood with spectacular floral installations and curated experiences, all timed to coincide with the nearby Chelsea Flower Show. This year’s theme, “Through the Seasons”, inspired the bottle’s illustrated wrap, featuring British wildflowers that bloom throughout the year and every bottle is handwrapped in Kent.
Inside the bottle is Bathtub’s multi-award-winning signature double-infused gin, made using a traditional method of cold compounding. Inspired by the ‘bathtub gins’ of the 1920s, when illicit gin was concocted in actual bathtubs. Crafted for the flavour-obsessed, this method infuses botanicals after distillation to create a bigger, bolder flavour.
From 22–25 May, Bathtub Gin will also host a pop-up bar in Eccleston Yard, serving floral G&Ts with Double Dutch tonic inspired by the collaboration, where visitors can also purchase a bottle of gin