Counter Culture is the newly launched health & beauty e-commerce retailer passionate about working with and supporting sustainable and ethical brands. They believe that ‘conscious consumption’ is the way forward, making it easier for consumers to shop sustainable and ethical health & beauty products from hundreds of established brands such as Juice Beauty, Trilogy, Medik8, Faace, Olaplex, Dr Lipp, Centred, Evolve Organic Beauty, Upcircle, Kri Skincare & Luxe Botanics, to boutique brands such as Arganic, Balmista, BAO Skincare, Fighter Shots, Holistic London, Kind2, Perl Cosmetics and Wildtree Skincare.

Counter Culture is constantly searching for the most effective eco-beauty products on the planet – from high-tech scientific serums to those cool underground brands that no beauty editor or makeup artist can live without. Passionate about discovering companies that truly put the planet over profit, with hardworking products that go above and beyond.

Female-Powered Brands

Counter Culture is keen to champion female-led brands, from top British sustainable and ethical brands such as Seeds of Colour, Bloom & Blossom, Corinne Taylor, Delhicious, Evolve Organic Beauty, Milly & Sissy, Nathalie Bond, Tabitha Eve & Upcircle. Counter Culture wants to address inequality in society by raising awareness and taking action to tackle the bias that exists for women around the world today.

Counter Offer Feature

In order to offer a more engaging shopping experience, Counter Culture has launched ‘Counter Offer’, a facility designed for consumers to make offers on a range of high-performing, planet-friendly products, ranging from beauty, hair and skincare. The Counter Culture team believes there should be an opportunity to shop smartly, make a difference and switch to eco-friendly products. From introductory offers for new brands to top sellers that are moving fast, the Counter Offer initiative will be a winner.

Core Values

Counter Culture has been accredited by Ethy, the eco-shopping app, which verifies sustainable and ethical credentials to help consumers discover and switch to more environmentally considerate brands. Counter Culture is accredited for:

• Championing female-led brands
• Plastic-free/reduced plastic products
• Easily recyclable packaging
• Products from upcycled ingredients
• Waterless beauty products
• Vegan-friendly products

In addition, Counter Culture works in partnership with One Tribe to protect the rainforests. Every purchase protects 5 trees, enabling every customer to reduce the carbon footprint of their shop.

Counter Culture – A more sustainable shopping experience for eco-conscious consumers.

Website: Counter Culture Shop