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March 21, 2023

Counter Culture – A sustainable shopping experience for eco-conscious consumers

Counter Culture is the newly launched Health & Beauty e-com retailer that is passionate about working with and supporting sustainable and ethical brands, believing that ‘conscious consumption’ is the way forward. Counter Culture makes it easier for consumers to shop sustainable and ethical health & beauty products from hundreds of established brands such as Juice Beauty, Trilogy, Medik8, Faace, Olaplex, Dr Lipp, Centred, Evolve Organic Beauty, Upcircle, Kri Skincare & Luxe Botanics to boutique brands such as Arganic, Balmista, BAO Skincare, Fighter Shots, Holistic London, Kind2, Perl Cosmetics and Wildtree Skincare.

Counter Culture is constantly searching for the most effective eco-beauty products on the planet – from high-tech scientific serums to those cool underground brands that no beauty editor or makeup artist can live without. Passionate about discovering companies that truly put the planet over profit, with hardworking products that go above and beyond.

Female charged

Counter Culture is keen to champion female-led brands, from top British sustainable and ethical brands such as Seeds of Colour, Bloom & Blossom, Corinne Taylor, Delhicious, Evolve Organic Beauty, Milly & Sissy, Nathalie Bond, Tabitha Eve & Upcircle. Counter Culture wants to address the inequality in society by raising awareness and taking action to address the bias that exists for women around the world today.

Counter offer

In order to offer a more engaging shopping experience, Counter Culture has launched ‘Counter Offer’, a facility designed for consumers to make offers on a range of high-performing, planet-friendly products, ranging from beauty, hair and skincare. The Counter Culture team believes there should be an opportunity to shop smartly, make a difference and for the customer to make that eco-friendly switch. From introductory offers for new brands, to top sellers that are moving fast…the Counter Offer initiative will be a winner.


Counter Culture has been accredited by Ethy, the eco-shopping app, which verifies sustainable and ethical credentials to help consumers discover and switch to more environmentally considerate brands. Counter Culture is accredited for

· Championing female-led brands
· Plastic free/reduced plastic products
· Easy recyclable packaging
· Products from up-cycled ingredients
· Waterless beauty products
· Vegan-friendly products

In addition Counter Culture works in partnership with One Tribe to protect the rainforests. Every purchase protects 5 trees enabling every customer to reduce the carbon footprint of their shop.

Counter Culture – A more sustainable shopping experience for eco-conscious consumers.

W: Counter Culture Shop

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