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August 18, 2020

David Haye face mask launch with Lewis Hamilton

Former boxing heavyweight world champion David Haye recently launched The Black Mask Company, exclusively retailing The VP195 face mask. This high-tech face mask of premium design is available in time for the UK Government’s rules on wearing face masks in shops coming into effect on Friday 24th July.

The three-layer, antibacterial face mask provides both effective protection and comfort, with its urban black stealth design it’s set to appeal primarily to 16-35-year-olds. The VP195 is also economical, as it can be washed up to 30 times. At a time when we are using 129 billion disposable face masks every month*, the Black Mask Company is delivering a much needed reusable and sustainable solution in the fight against the pandemic.

Just last week, the latest addition to the mask range was announced – The Black Mask Company now comes in Sky Grey and has already been spotted on the likes of Lewis Hamilton as he stepped onto the tarmac at Silverstone.

“As COVID-19 took a grip on the UK, I went online to purchase a black face mask only to find them either out of stock or with an extended delivery time,” said David Haye CEO of The Black Mask Company. “At a similar time I caught up with a friend who is based in Vietnam, a country noted for its effective management of COVID-19 with zero deaths to date despite a population 50% bigger than the UK. As a nation, they pulled on their experiences of SARS and Bird Flu and responded proactively. Shutting borders, closing schools and implementing a strict track and trace system so I looked to them for guidance.”

The Vietnamese government commissioned a 3-layer cloth mask specifically for COVID-19 for their protection services to wear, known as The VP195 which utilises Nano-Silver fibre technology to maintain the masks anti-bacterial properties for 30 washes. Haye worked with the source to create a bespoke black design in a range of sizes to appeal to the Nation’s youth.

“I’m proud to be launching The Black Mask Company offering The VP195, bringing a cool option to the market which doesn’t cost the earth – in both senses! In the UK younger people appeared to be slow adopters of face masks, so I wanted something which appealed to them. As a nation we need to realise it’s not just about looking out for yourself, but also those around you, we have a collective responsibility to do what we can to curb the spread of COVID-19 so we can get back to business and reboot the economy, without a trail of disposable face masks left littering our streets”

The VP195 face mask costs between £9.50-£12.50, is available in black, grey and in a range of sizes and can be purchased at The Black Mask Company

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