Disrepute, the glamorous luxe members’ bar hidden in London’s Soho is launching its new bar menu on the 25th March 2024 with an evening of cocktail tasting. The theme for the new menu and the event is ‘Oxymoron’s’.

Oxymoron /ˌɒksɪˈmɔːrɒn/ noun: oxymoron; plural noun: oxymorons 1. a figure of speech in which apparently contradictory terms appear in conjunction An oxymoron is a figure of speech that combines two contradictory terms to create a unique and often thought-provoking expression. It is a literary device used to convey a complex idea or create a memorable impact on the reader or listener. These oxymorons juxtapose contradictory words to create a sense of irony, surprise, or paradox. They challenge our expectations and provoke deeper contemplation.

We often use oxymorons in daily life without even realising it. These contradictory phrases have become ingrained in our language and serve as colourful expressions that add depth and nuance to communication. Whether in casual conversation, literature, advertising slogans, or even in our thoughts, oxymorons help convey complex ideas, emotions, and situations concisely and memorably. Phrases like “open secret,” “bittersweet,” or “virtual reality” are commonly used to describe experiences that blend opposing elements. In advertising, oxymoronic slogans like “act naturally” or “luxury essentials” are crafted to capture attention and leave a lasting impression on consumers. In everyday language, we often use oxymorons to express humour, irony, or paradoxical situations. They have become a natural part of how we communicate, allowing us to convey complex ideas with simplicity and creativity.

Okay….but cocktails? ‘Cocktails embody the paradoxical nature of oxymorons through the meticulous combination of ingredients that juxtapose and harmonise contrasting flavours, textures, and sensations. This fusion of seemingly contradictory elements, such as bitter or sour components with sweet ones or fiery spices with cooling agents, yields a libation that transcends the sum of its parts, ‘ says Lorenzo Gavelli General Manager of Disrepute

‘Furthermore, the historical essence of the term “cocktail” as a concoction of potent spirits intermingled with moderating elements underscores the inherent duality in mixology, where complexity emerges from the delicate balance of opposites. Cocktails epitomise the artistry of oxymorons, uniting discordant elements to create a symphony of taste and experience.’ adds Lorenzo.

With Cocktails such as Open Secret, Real Potential, Old News and Perfect Imperfection these cocktails need to be tasted to be believed made from our world-class Bar Tenders. This Bar is heading for the World Top 50 list.

Members and non-members are welcome.
Aperitivo Hour Sunday to Thursday 4 pm – 6 pm

A:  Disrepute, 4 Kingly Court, Carnaby Street, London W1B 5PW
W: Disrepute