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April 26, 2021

London’s new premium retail destination re-opens this April

Broadgate, the London hub for food, lifestyle and culture, is delighted to announce the re-opening of 100 Liverpool Street, a new premium retail space. Following the easing of lockdown restrictions from 12th April, shoppers will be able to enjoy the wonderful array of boutiques in a safe and open environment. With shopping opportunities spanning fashion, beauty, wellbeing and more, 100 Liverpool Street is home to some of the best loved brands including Monica Vinader, The Body Shop, Space NK, Kiehl’s, Dune London, Tommy Hilfiger and L’Occitane. The 90,000 sqft development has plenty of outdoor spaces, creating a serene shopping experience for those who work, live close by or visit Broadgate.

Following months at home, consumer demand for in-store experiences has grown with many shoppers seeking in-store experiences that tap into emotion, human connection, discovery and community. Broadgate has specially selected brands which offer a premium and sensory driven experience to take up residency at 100 Liverpool Street including wellbeing brand Neom which encourages shoppers to take the unique ‘Scent Discovery’ experience to discover their true underlying wellbeing need, or Kiehl’s which features a special treatment room where customers can receive one on one skin consultations.

The new development has been designed with wellbeing and creativity at its heart by Hopkins Architects and Universal Design Studio. In keeping with the rest of Broadgate, 100 Liverpool Street is designed and managed to the highest sustainability standards including energy and water saving, and waste reduction. Host to an array of new shops, brands and boutiques, 100 Liverpool Street is set to become one of the Capital’s most exciting shopping destinations.

As London’s largest pedestrianised neighbourhood, Broadgate is a 32-acre central London district connecting innovation and finance. Dedicated to offering the very best amenities and facilities for its diverse community, Broadgate is proud to re-open 100 Liverpool Street.

Stores at 100 Liverpool Street, Broadgate include:

NEOM – Neom’s flagship store is located at 100 Liverpool Street. Customers can benefit from the expertly trained ‘NEOMologists’ who offer tailored recommendations on NEOM’s beautiful, natural fragrances and luxury gifting. Shoppers are also encouraged to take the unique ‘Scent Discovery’ experience to discover their true underlying wellbeing need, before exploring each of the four wellbeing ranges; Sleep, De-stress, Energy and Mood Boosting.

Kiehl’s – The New York-founded apothecary-inspired skincare brand has its largest store to date at 100 Liverpool Street. Offering its range of premium beauty products, the new store also houses a special treatment room where customers can enjoy a skin consultation and luxury facial treatments.

The Body Shop – As one of Britain’s most pioneering beauty brands, The Body Shop seeks to make a positive change in the world by offering high-quality, naturally inspired beauty products. The brand continues to reignite its activist spirit with the unveiling of its new store at 100 Liverpool Street, which is the company’s first UK cashless store.

Dune London – 100 Liverpool Street is home to the new flagship store of this premium footwear brand. Showcasing ladies, mens and accessories collections, the new store’s interior includes a suspended ceiling feature where customers are able to view hero products on display, creating a perfect photo moment.

Watches of Switzerland – Reaffirming the Watches of Switzerland Group’s acclaimed positioning as the leading premier watch specialist, the impressive new Watches of Switzerland showroom at 100 Liverpool Street consists of expertly curated luxury timepieces appointed over two floors.

Monica Vinader – British luxury jewellery brand Monica Vinader opens up a new category between fashion and fine jewellery and is loved by Emma Watson, Olivia Palermo and the Duchess of Cambridge. The new store offers instantly wearable, contemporary pieces to style and personalise with engravings.

Space NK – The ultimate destination for beauty discovery, Space NK’s new store offers its finely-honed edit of the most innovative products, including super-charged skincare and cutting-edge cosmetics. Customers can benefit from the team of highly trained makeup artists, skin and hair care specialists devoted to offering well-informed, unbiased advice for their beauty needs.

L’Occitane – Inspired by the South of France and Provençal beauty secrets, award-winning L’Occitane showcases its range of natural skincare and organic cosmetics products at its new 100 Liverpool Street store.

GANT – Founded on the American East Coast in 1949, GANT has been shaping preppy for over seven decades. From the brand’s beginnings as an innovative shirt maker to pioneering American sportswear, GANT continues to evolve it’s signature preppy style for today’s modern consumer. GANT’s new store offers premium clothing spanning menswear, womenswear, accessories and footwear.

Tommy Hilfiger – As one of the world’s most recognised premium designer lifestyle groups, Tommy Hilfiger’s brand portfolio includes TOMMY HILFIGER and TOMMY JEANS. The new store at 100 Liverpool Street offers TOMMY HILFIGER Sportswear collections for men and women, TOMMY HILFIGER TAILORED and HILFIGER COLLECTION for women.

For more information on Broadgate, please visit the website here


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