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January 28, 2021


World’s Number 1 Seller of Pre-Loved Louis Vuitton, Chanel, Prada, and Hermes is on the UK’s Number 1 Shopping App – OOOOO.

Only after 2 months established in the UK, the OOOOO app is now ranked number 1 shopping app in the UK, beating Amazon and eBay.

Using authentic people giving real reviews of products they like, OOOOO is a trusted social commerce platform that is also entertainment. If you join the app now, you can watch real life content creators selling incredible luxury beauty brands from Tom Ford, Gucci, Prada, Chanel, Louis Vuitton, Creed, Dior, Huda Beauty, and many others.

OOOOO is a live-streaming video commerce platform that helps people earn a living doing what they love.

OOOOO is the world’s largest owner of .tv domain names in the market and they will launch the following channels in 2021, which they own, sneaker.tv, shoes.tv, handbags.tv, jewellery.tv, electronics.tv, gym.tv, toys.tv, perfume.tv, supplements.tv, drinks.tv and more.

If you aren’t already in the know, live shopping is a multi-billion dollar business led by China and the new OOOOO app is bringing the rising wave of live shopping to the relatively untapped market in the UK.

Key Facts:

• Social Commerce in China makes up 11.6% of retail e-commerce sales, worth $186 billion dollars.
• 1 in 10 transactions are now live commerce in China
• They predict 1 million people in China will train to become live hosts in the next few years
• Being a live host or content creator is an official occupation in China
• 1 billion videos a day are generated on TikTok
• The average teenager spends 52 minutes per day using TikTok
• The reason live commerce is so interesting as a business is the conversation rate can be from 20-70% meaning the total number of buying products in the live show can be 70%, people buy because of scarcity and entertainment
• 10% of all e-commerce in China is now live streaming
• Austin Li, the top content creator in China, is rumoured to make around $150,000 per month and he once sold 15,000 lipsticks in 5 minutes

The company was founded in 2020 by Sam Jones (ex-Wish) and Eric Zhang (ex TikTok) and they have offices in Oxford and Shanghai.

“We are focusing on categories where there is a culture. Such as handbags, wines, sneakers, toys. We think that where there is a culture, there is a conversation – and conversations are best when they are interactive and live. That is what OOOOO is.” Sam Jones, Co-Founder of OOOOO.

OOOOO have studios in their offices in Oxford and are building studios in offices across the UK. They have also created a studio in Soho London, for creators to use, to access stock 24/7.

Through the OOOOO platform, consumers can access real people reviewing real products in live shows, which they can buy in a couple of clicks from the OOOOO app.

“Like Uber’s model, who neither own cars or employ drivers, we own no physical retail stores, warehouses, inventory stock and our sales force are not employees – they are real people at home. The top performer in China for live commerce, Austin Li, made countless millions last year and is the most powerful person in the beauty industry globally. Before he worked in this industry, he worked on a beauty counter.” Sam Jones

For merchants, OOOOO is a trusted layer helping to sell more products to informed consumers. This saves brands using black boxes like Facebook or Google to find consumers.

OOOOO helps creators start businesses from their bedroom with a smartphone app -without worrying about marketing, logistics or inventory.

The app launched in November 2020 selling cosmetics products in the UK, with many live shows each day. 100 brands have joined the platform.

The premise of OOOOO is to connect merchants with consumers via live shows, and reward the community for growing the user base, instead of buying adverts from platforms like Facebook. This has been a growing trend in China with apps like Pinduoduo which started in 2015, offering discounts to users who bring friends to the app. Pinduoduo is now valued at US $208 billion dollars.

“Amazon are so good at what they do. We are targeting cultures, such as wine, toys, handbags – where people have high levels of passion. Where there is a culture, there is a conversation – this is best suited to a platform where there is live chat, interaction, and a chance to watch live video. This is not just a shopping platform – it should be entertainment first. Connecting people to vineyards, toy factories and peoples beauty counters…. all live” Sam Jones.

Contact and social media

 App Store

Instagram / #Luxurialife