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July 1, 2024

The Hottest Hair Color Trends for 2024

Hair color trends are constantly evolving, offering new and exciting ways to refresh your look each year. As we step into 2024, a vibrant array of hair colors is set to dominate the scene. From bold, fiery reds to soft, pastel hues, this year’s trends cater to all tastes and preferences. Whether you’re looking to make a dramatic change or subtly enhance your natural shade, these hair color trends will inspire you to experiment and express yourself.

Bold Reds

Bold reds are making a significant impact in 2024, with shades ranging from deep burgundy to bright, fiery red. This trend is perfect for those who want to make a statement with their hair color. When choosing a red shade, consider your skin tone to find the most flattering hue. For fair skin, cooler reds with blue undertones work well, while warmer, coppery reds complement darker skin tones.

Maintaining bold red hair requires a bit of extra care to keep the color vibrant. Use color-safe shampoos and conditioners, and consider incorporating a color-depositing treatment into your routine to keep the red looking fresh and radiant.

Icy Blondes

Icy blonde shades continue to be a popular choice for 2024. This cool, almost platinum blonde is striking and sophisticated, offering a modern twist on traditional blonde hues. Achieving this look often requires lightening the hair significantly, so it’s essential to keep your locks healthy and well-moisturized.

To maintain an icy blonde shade, use purple shampoos and conditioners to neutralize any yellow tones that may appear over time. Regular deep conditioning treatments will also help keep your hair soft and hydrated.

Pastel Hues

Pastel hair colors are perfect for those looking to experiment with fun, whimsical shades. Popular pastel hues for 2024 include lavender, mint green, and soft pink. These delicate colors can add a playful touch to your look without being too overpowering.

Achieving and maintaining pastel hair colors requires a light base, often necessitating bleaching. Once the pastel color is applied, use sulfate-free shampoos and conditioners to prevent fading, and avoid washing your hair too frequently.

Deep Brunettes

Rich, deep brunette shades are timeless and elegant, and they’re making a strong comeback in 2024. Dark chocolate, espresso, and chestnut hues are perfect for adding depth and dimension to your hair. To keep your brunette hair looking shiny and healthy, consider adding highlights or lowlights for added texture and interest.

Deep brunettes benefit from using color-enhancing shampoos and conditioners designed for dark hair. Regular trims and treatments will help maintain the shine and prevent the color from looking flat.

Copper Tones

Copper hair colors are experiencing a resurgence in 2024. These warm, vibrant tones range from soft strawberry blonde to rich, fiery copper. Copper shades can be incredibly flattering and add a touch of warmth to your complexion.

When choosing the perfect copper shade, consider your skin tone. Warmer skin tones look great with deeper, more intense copper shades, while cooler skin tones can pull off lighter, more muted copper hues. Copper tones are also among the popular hair colors for people over 50, as they add a youthful glow and can complement the natural changes in hair texture and color.

To maintain your copper hair color, use shampoos and conditioners designed for color-treated hair, and consider using a color-depositing conditioner to keep the hue vibrant. Regular touch-ups and proper care will help keep your copper locks looking stunning and fresh.

Peek-a-Boo Highlights

Peek-a-boo highlights are a trendy and subtle way to add some fun to your hair. These highlights are placed underneath the top layer of hair, so they peek out when you move or style your hair. Popular color combinations for 2024 include contrasting shades like platinum blonde under dark brown or bright colors like blue or purple for a bold look.

To achieve a peek-a-boo highlight look, consult with your stylist to choose the best placement and color combinations for your hair type and style. Maintaining these highlights is relatively low-maintenance compared to full-head color, making them an excellent option for those who want a subtle change.

Bold and Bright

For those who love to stand out, bold and bright hair colors are a fantastic choice. Neon hues, vibrant blues, and rainbow hair are all trending in 2024. These unconventional colors are perfect for expressing your individuality and making a statement.

Rocking bold hair colors with confidence is all about embracing the vibrancy and uniqueness of your look. To keep bold colors looking fresh, use color-protecting products and avoid excessive heat styling. Regular touch-ups will also be necessary to maintain the intensity of the color.

Natural Balayage

Balayage continues to be a popular choice for its natural, sun-kissed look. In 2024, the trend is shifting towards even more seamless and natural transitions. This technique involves hand-painting highlights onto the hair for a soft, graduated effect that mimics how the sun would naturally lighten your hair.

To achieve a perfect natural balayage, consult with an experienced stylist who can tailor the highlights to your hair type and desired look. Maintaining balayage is relatively low-maintenance, as the grow-out phase is much less noticeable than with traditional highlights.


The hair color trends for 2024 offer something for everyone, from bold, vibrant shades to soft, natural hues. Whether you’re looking to make a dramatic change or simply enhance your current color, these trends provide endless inspiration. Embrace the new year with a fresh look that reflects your personality and style. Remember, the best hair color is one that makes you feel confident and beautiful. So go ahead, experiment with these exciting trends, and transform your look with the hottest hair colors of 2024.

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