If you find K-Beauty’s 9-step skincare routines and ever-elusive “Glass Skin” trend a bit too much like hard work, allow me to introduce J-Beauty. While Korean skincare is all about pale, porcelain glossy skin, Japanese Beauty is about supple, plump, and bouncy skin. Three notable qualities of J-Beauty’s “Mochi Skin” trend.

The Brand

Steeped in the heritage of Japanese Beauty, UBUNA is the creation of Thomas Winarick, —CEO of Doll Face Beauty, together with Zeal Cosmetics founder, Osamu Maeda from Japan. It took 5 years of development to fuse Zeal’s advanced AntiBody technology into the skincare line we see today. One that harnesses Japan’s rich history of minimalism, beauty rituals, and simplicity with pure ingredients and long-term efficacy.

The result is UBUNA Beauty. An innovative skincare brand that offers science-backed formulas to target skin issues such as acne, dehydration, eczema, and skin damage. All wrapped up in simple, yet extremely luxurious packaging.

What Is AntiBody Technology?

The brand’s entire skincare line is powered by a globally-patented AntiBody Technology that is a by-product of medical research at Kyoto’s Prefecture University in Japan. While studying antibodies that fight off viruses a professor discovered that they also had some surprising skin health benefits.

The antibodies were found to boost skin ceramides —vital components for soft, supple, hydrated skin, and helped to combat the damaging effects of environmental aggressors that lead to wrinkles, uneven skin tone, and a loss of collagen and elasticity.

Research revealed that the unfertilized egg yolks of the Ostrich contain one of the highest concentrations of these natural skin-enhancing antibodies. UBUNA tells us that in order to obtain their hero active ingredient the Ostrich is not harmed in any way. A completely humane and sustainable process is used to extract the unfertilized yolks.

The Serum

Brighten Maximum Glow Serum promises to transform dull, dehydrated skin whilst brightening the complexion by reducing acne scars and hyperpigmentation marks. The combination of Vitamin C, Alpha Arbutin, and AntiBody Technology creates a skin-enhancing medley that promotes accelerated cell turnover, hydration and repair.

Furthermore, it works to create a molecular ‘cage’ around damaging antigens caused by daily exposure to the sun and pollution. This helps to prevent future wrinkles!

My Results

Being an advocate of both science-backed skincare ingredients and clean beauty products, I love discovering new brands like UBUNA Beauty. I also feel that it’s never too early to introduce a serum to your skincare routine —no matter your age.

This is because serums are the most effective way to target a multitude of skin concerns at a cellular level. They contain the smallest molecules and the highest concentration of active ingredients. This allows them to penetrate deeper into the skin where they do their best work!

However, not all serums are created equal. And so many that I come across just don’t deliver.

Brighten Maximum Glow Serum, on the other hand, did not disappoint. It’s one of those rare products that give instant results. If you look after your skin and live a healthy, balanced lifestyle you will feel and see visible improvements from this serum in a matter of days.

My skin felt softer and more hydrated within 2 days of applying in both the evening and morning. It truly lived up to its name and gave my skin a serious boost of hydration. So much so, that friends commented on my glowing skin.

How To Use It

This serum contains Vitamin C, which makes it the perfect addition to your morning routine. Apply to freshly cleansed skin, after toner, and before other serums for optimal results. Follow with facial oil (if using) and day cream/SPF.

*It can also be applied in your evening routine as well.

*Combine with any UBUNA serum for heightened luminosity: ubuna | NET-A-PORTER

UBUNA BEAUTY | Brighten Maximum Glow Serum | 30ml | £180 | Net A Porter
Colorless Brighten Maximum Glow Serum, 30ml | Ubuna Beauty | NET-A-PORTER

Written by Gabrielle Richens for Luxuria Lifestyle London and International