Introducing THIX: a new functional hair care routine, designed to make weak hair strong and protect what you’ve got.

THIX is a protein-strong, vitamin-rich, caffeine boost for your hair. Proudly silicone-free, ethanol-free, sulphate-free, GMO-free, vegan-approved and uses scientifically proven ingredients.

Banishing single-use plastic, sustainability comes as standard at THIX. Using 100% recycled aluminium bottles and lids.

The gender-neutral range features shampoo and conditioner at £15.00 each, and leave-in styling paste, which is unique to THIX, at £12.00

Start your day drinking lemon and hot water? Eat five a day? Add spirulina to your smoothie? Take a ginger shot for the sniffles? We know that daily supplements and superfoods can improve overall health and energy levels, so why not demand the same quality when it comes to ingredients in our hair care?

Enter THIX: the functional hair care routine designed to make weak hair strong and protect what you’ve got.

80% of men and 40% of women will experience some level of hair loss in their lifetime – and not just in old age. 25% of men will experience it before the age of 30. Hair loss can be progressive, and it can also be temporary, depending on the cause.*

When it comes to holding on to the hair on our heads, once it’s gone, it’s much harder to grow it back. This means that the best prevention occurs when we’ve still got a full head of healthy hair. However, often we don’t take action until we notice the first signs of thinning or breakage.

Developed by London-based venture studio, Otherway, in partnership with a team of former Boots innovation experts, THIX is specifically designed to stimulate, strengthen, repair and thicken the look and feel of the hair. Backed by science, not magic.

Here’s how:

THIX is a protein-strong, vitamin-rich, caffeine boost for your hair

THIX is silicone-free, ethanol-free, sulphate-free, GMO-free, vegan approved and uses scientifically proven ingredients. The gender-neutral range currently consists of a master trio to cover all your hair needs: a deep cleansing shampoo, a nourishing conditioner, and a unique styling paste to thicken and protect. Sold exclusively at thixhair.com.

THIX applies functional knowledge of nutrients to hair care, using a high-performance combination of caffeine, essential proteins and vitamins in the purest, simplest forms.

THIX banishes single-use plastic

At THIX, sustainability comes as standard. Bathrooms generate a lot of plastic waste and clutter, with over 8 million tonnes of plastic ending up in the oceans each year. THIX uses recycled aluminium bottles, caps and lids. Aluminium is widely recycled, infinitely recyclable and never deteriorates, making it the most sustainable material for personal care products.

Nearly 75% of all aluminium ever produced is still in circulation today, and because it’s recycled, it uses 95% less energy than virgin aluminium. The optional plastic pump is recommended for the conditioner and can be re-used with each new bottle.

Caffeine Based

Caffeine is a scientifically proven, natural stimulator of hair follicle growth. Studies of human hair follicles show that caffeine increases the amount of cell energy in them by acting against a protein called phosphodiesterase. The research shows that caffeine combats hair loss by inducing hair cells to produce Adenonsine Triphophate (ATP).

It is a molecule that carries energy that helps stimulate the cells to grow. Caffeine has also been shown to increase the protein insulin-like growth factor (IGF1), an important signalling molecule in promoting hair growth. More specifically, caffeine has also been shown to potentially reverse the effects of dihydrotestosterone (DHT) – the main hormone involved in common balding.

Protein Strong

Our hair uses proteins to build tissue cells. Natural proteins re-energise hair roots and increase the structural strength of hair follicles making hair healthier, thicker and stronger. Keratin is the dominant protein in hair which makes up for around 90% of the composition. It is scientifically proven to generate hair growth and regeneration. Not only does the THIX formula include natural Plant Keratin (derived from corn, soybeans and wheat) but also the vitamin Biotin (B7) which stimulates more keratin production and can also increase the rate of follicle growth.

Vitamin Rich

Healthy hair needs nutrients to help cells thrive. Our complex THIX formula is designed to incorporate the benefits of a multitude of vitamins that all help to repair old broken follicles and to make new hair feel thicker and stronger hair;

B3 Niacinamide – improves blood circulation to the scalp
B5 Panthenol – maintains moisture in the hair
B6 Pyridoxine – supports healthy hair growth and hair revitalisation

Vitamin C – promotes hair health, helps reduce hair loss and prevents dry hair and split ends Vitamin E – increases capillary circulation in the scalp which can also help promote hair growth

Fresh & Clean Fragrance

Not just an amazing aroma, mint and eucalyptus also work to energise the scalp and strands, leaving your hair as good as new. Mint is also excellent for your hair health because it cleanses without stripping away the hair’s natural, essential oils or colour. Both botanicals are known to invigorate and purify the skin and scalp.

THIX master trio is a complete routine for thicker, healthier hair

The best way to use THIX is as a complete, daily hair care routine using the master trio of caffeine shampoo, caffeine conditioner and the caffeine leave-in styling paste, which is unique to THIX.

The master trio works to deep clean, nourish, condition and repair the hair, while the leave-in caffeine paste allows more nutrients to be absorbed by the hair and scalp throughout the day. THIX is protective, long-lasting and all the individual ingredients support healthy hair.

For best results, THIX recommends using the product daily for three months, though some users have noticed a difference straightaway. Unlike stronger hair loss products, in the event that you stop or pause using THIX, you won’t lose any hair. Alternatively, using a product individually will still bring benefits to the hair.

The THIX Master Trio

Caffeine Shampoo, £15 for 250ml Caffeine Conditioner, £15 for 250ml Caffeine Styling Paste, £12 for 100ml

THIX rewards

Customers can save if they buy the THIX trio as a set, or shampoo and conditioner bundle. In addition, there’s a 20% introductory discount and a rewards system which gives the chance to earn money off next purchases.

Backed by science, not magic. THIX makes weak hair strong. THIX is sold exclusively at THIX Hair