April 28, 2021
Why Competitive Socialising Is Here To Stay
Competitive socialising refers to competitions or games that come together to form a bigger part of a social occasion. Competitive socialising incorporates traditional activities like crazy golf, darts and ping pong with high quality and high-end experience.
Several venues have come up with a type of gameplay that includes both fast-food dining and bar spaces.
Having a social competition between family and friends is not a concept that has begun today. However, its inclusion into the social entertainment industry has resulted in a big opportunity. In the UK, London is more popular with leisure trends. Moreover, brands are emerging in all parts of the UK. Competitive socialising has become one exciting entrepreneurial area.
We don’t know what effect the Covid-19 pandemic will have on the industry. However, once the pandemic is over, competitive socialising venues will grow in popularity and they will be on-demand.
Most popular examples of competitive socialising
In the UK, the most popular types of competitive socialising have been linked to pubs and they are;
● Pub quizzes
● Snooker and pool
People are coming up with new ways to disrupt the market of competitive socialising. They are doing so by fusing bars and competitive socialising activities such as fight club, whistle punks and London shuffle club. This way, it appeals more to young drinkers, making games the main core of a night out.
Importance of competitive socialising
It’s no secret that businesses are struggling right now because of the pandemic, from high beer taxes to increasing rates and high food prices. This is due to uncertainty in the economy. Competitive socialising provides an opportunity for businesses to stream revenue. Whether it’s pinball or pool tables, competitive socialising attracts a large group of people to a venue and it sure does increase the amount of time they spend there.
Competitive socialising is also a good way of increasing revenue and finding new ways of engaging with potential customers.
Growth of competitive socialising
Competitive socialising has been part and parcel of social rituals ever since ancient times. For instance, knife throwing has grown in popularity in recent years but it has been there as a sport played by the Vikings.
Some pub games like darts are popular as they have a history of hundreds of years. As such, it’s worth noting that competitive socialising has been part of our lives for many years.
Why competitive socialising is popular
1. Social changes
For those who have once visited the competitive socialising venues, then you are aware they appeal to a wider demographic of users. Families, students, and professionals show similar trends in their desires and want to spend their time and money. Professionals are spending more on experimental needs while young people are turning to alcohol to lead diverse experiences. Therefore, good competitive socialising venues can accommodate these different groups of people.
2. Social media
The consumers of today take more value of experience over ownership. The world right now has become a place to discover things, explore and share things to provide a sense of belonging. This has resulted in the growth of competitive socialising as it creates an exciting ‘Instagram perfect’ experience for those who visit the venues.
The future of competitive socialising
In this 21st-century generation, the consumers are more selective as they want to enjoy unique experiences while creating memorable moments when going out. This means vendors have to offer the entertainment that offers the value for money for the clients. Vendors are taking up the challenge to meet the consumers’ passion, imagination and expertise. For instance, you can check out mini golf for indoor and socially distanced fun times and see what else they offer.