In an age where trends flicker and fade faster than ever, few brands can claim a lineage that stretches back over a century – and fewer still can say that their founding values remain intact. Yet FALKE, the German heritage brand synonymous with precision, quality and quiet luxury, stands as a living testament to the power of craftsmanship and consistency. This year, as FALKE celebrates its 130th anniversary, it does so not only by looking back at its remarkable journey from a small knitting business to a global design house, but by reaffirming its promise to be – quite literally – with you every step.

From Thread to Legacy

Today, in its fourth generation of family ownership, FALKE employs more than 3,000 people worldwide. Together, they embody what the brand calls the FALKE-FAMILY – a collective of craftspeople, designers, engineers and dreamers united by one purpose: to create products that accompany people through every stage of life, with excellence woven into every detail. The idea was and is still today, to accept uniqueness in series.

The Pursuit of Perfection

“Every FALKE product must be the best of its kind.” This bold statement, long a guiding principle of the company, is neither marketing flourish nor nostalgic idealism. It is a mandate that has shaped every thread, every seam, every stitch that leaves the factory floor.

Even as modern production technologies advance, each pair of FALKE socks still passes through the hands of experienced specialists at least ten times – a human touch that ensures the brand’s signature precision. Machines may have accelerated production, but at FALKE, craftsmanship remains the ultimate arbiter of quality.

This devotion to excellence extends beyond materials and manufacturing. It’s visible in every aspect of the brand from the tactile feel of a cashmere blend to the way each collection balances heritage with contemporary sensibility. In an era dominated by mass production, FALKE continues to champion the artistry of making. “The goal’ the company states, “was and still is to produce perfection in series.” It is this paradox – the ability to deliver handcrafted perfection on an industrial scale – that defines the brand’s quiet mastery.

The Fabric of Values

To understand FALKE, one must look beyond its products and into its values. At the heart of the brand are three cornerstones – quality, craftsmanship & creativity, and innovation – principles that have not only sustained its longevity but continue to guide its future.

Quality, for FALKE, is not a static benchmark. It is a philosophy of continuous improvement. The brand’s 360° approach to quality encompasses every touchpoint: the materials sourced from trusted suppliers, the precision of manufacturing, the elegance of design, and even the brand’s evolving digital presence. In a world where speed and scale often eclipse integrity, FALKE’s devotion to perfection in detail feels quietly radical.

Craftsmanship & creativity form the brand’s DNA. What began as a single craftsman’s winter occupation has become a multifaceted collaboration between designers, textile engineers and master knitting machine operators. Together, they embody the FALKE style – a fusion of technical mastery and artistic intuition. The result is a look and feel that is unmistakably FALKE: cosmopolitan yet grounded, modern yet timeless, functional yet irresistibly tactile.

And then there is innovation, the lifeblood that keeps a 130-year-old brand forever young. FALKE understands that to endure is not to stand still. From pioneering ergonomic left-right socks to revolutionising performance legwear with the ERGONOMIC SPORT SYSTEM in the 1990s, the company has consistently anticipated the evolving needs of modern lifestyles. Its innovations are not driven by novelty, but by purpose – by the conviction that function and beauty can and must coexist.

With You Every Step: The Human Connection

At its core, FALKE’s success has always been about people. Its slogan – With You Every Step – is not merely poetic; it encapsulates a deeply human philosophy. Every FALKE product is designed to accompany life’s journeys, big and small: from daily rituals to moments of performance, from quiet reflection to bold adventure.

This human-centric approach also extends inward, to the company’s own culture. The FALKE-FAMILY of 3,000 employees is more than a workforce – it is a living ecosystem of shared expertise and mutual respect. Many employees have spent decades at the company, passing down techniques, traditions and an intangible sense of pride that no machine could replicate.

This intergenerational continuity gives FALKE its strength. As the world outside grows ever faster and more fragmented, the company remains anchored by a profound sense of purpose – one that transcends profit and production metrics.

Tradition Meets Transformation

Longevity in fashion is not merely a matter of survival; it is a delicate balance between staying true to one’s essence and embracing the new. FALKE has mastered this equilibrium. The brand’s ability to reinterpret its legacy for a contemporary audience, without sacrificing authenticity, is a testament to its agility.

Nowhere is this more evident than in the company’s approach to lifestyle shifts. As the boundaries between work, leisure, and sport blur, FALKE continues to innovate across categories, offering products that merge functionality with refinement. Whether through its technically advanced running socks, sleek hosiery or its growing range of premium outerwear and accessories, FALKE’s collections respond to the evolving rhythms of modern life.

But transformation at FALKE is not only material; it is cultural. The brand has embraced the digital age with the same attention to detail that defines its craftsmanship. Across global markets, FALKE communicates through multiple media channels, initiating what it calls “diverse dialogues”- conversations that reflect the values of cosmopolitanism, curiosity and emotional connection.

The result is a brand that feels both heritage-rich and forward-looking, equally at home in the ateliers of Europe and the digital feeds of a new generation of luxury consumers.

A Sense of the Future

In 2025, as FALKE celebrates its 130th anniversary, the company faces a world defined by flux – of shifting economies, evolving technologies and changing expectations of sustainability and identity. Yet, the brand views these not as threats, but as opportunities to renew its commitment to innovation and responsibility. Just as it once navigated wars and global crises, FALKE today applies its entrepreneurial will to the challenges of the present: from reducing environmental impact through responsible sourcing to ensuring transparency and longevity in every design. Its goal is not to chase fleeting trends, but to build for the future -thoughtfully and with integrity.

The company’s leadership understands that luxury today is less about opulence and more about authenticity. Consumers no longer simply buy products; they invest in narratives – in the assurance that their choices reflect values of craftsmanship, sustainability, and emotional depth. FALKE’s story, anchored in 130 years of human artistry and innovation, speaks directly to that desire for meaning in material things.

Emotion in Motion

Perhaps what distinguishes FALKE most is its ability to marry emotion with engineering. The brand’s products, from a pair of cashmere socks to technical running gear, are infused with a rare emotional resonance.

That sensation of comfort, of precision, of quiet confidence is no accident. It is the culmination of countless micro-decisions: the sourcing of superfine yarns, the tension of the weave, the curve of the toe seam, the shade of a dye. Every detail is designed to evoke not only tactile satisfaction but a sense of well-being and belonging.

FALKE’s genius lies in its ability to elevate the everyday. A sock, after all, is one of the most intimate objects we wear – a silent companion that carries us through our days. FALKE turns this overlooked essential into an object of art and care, proving that luxury is not always about excess, but about experience.

The Beauty of Continuity

What does it mean to endure for 130 years? In FALKE’s case, endurance is not a matter of mere survival, but of continual rebirth. Each generation of the FALKE family has faced its own turning point – wars, industrial shifts, financial crises and each has chosen to meet change not with fear, but with foresight. This generational stewardship is rare in today’s corporate landscape. It ensures that decisions are made not for quarterly gains, but for longevity – for the preservation of the brand’s soul. The FALKE family’s ongoing presence imbues the company with a sense of continuity that feels increasingly rare in an age of disposability.

That continuity, however, does not mean stagnation. The company’s enduring relevance lies in its ability to reinterpret tradition for a changing world. FALKE’s strength, as ever, lies in its balance: between innovation and identity, between machine precision and human touch, between the logic of design and the poetry of feeling.

A 130-Year Conversation

As FALKE steps into its next chapter, the brand’s mission remains clear: to inspire, to accompany and to connect. “We want to initiate diverse dialogues,” the company declares, and indeed, the conversation between FALKE and its global community has never been more vibrant. It’s a dialogue about quality, creativity, and emotional resonance – but also about what it means to live beautifully in an ever-changing world.

For FALKE, every product is an invitation – to slow down, to appreciate, to feel. Each thread carries with it a century of expertise and a promise of continuity. To wear FALKE is to participate in a living history -one that continues to evolve, step by step.

With You, Still

One hundred and thirty years after Franz Falke-Rohen first picked up his knitting needles, the essence of his vision remains: to offer products that combine comfort with elegance, craftsmanship with innovation, individuality with reliability.

Through wars, crises, and revolutions – through the analogue and into the digital – FALKE has stayed true to its purpose. Its journey is not just the story of a brand, but of a mindset: one that finds progress in precision and beauty in the details that others overlook.

As FALKE moves forward, its message is both timeless and timely: that true luxury is not about abundance, but about endurance; not about display, but about devotion.

For 130 years, FALKE has been with you every step. And in a world forever in motion, that promise has never felt more reassuring.

To celebrate 130 years of craftsmanship and innovation, FALKE proudly presents its exclusive Anniversary Collection.

This special release includes limited-edition capsule collections featuring signature pieces that pay homage to the brand’s rich heritage and timeless style.

The collection showcases the iconic FALKE Airport Men’s Socks, available in three refined colourways, and the Softmerino Women’s Socks, offered in two elegant hues. Each pair is distinguished by embroidered FALKE lettering, creating a subtle yet sophisticated nod to the brand’s legacy.

FALKE also introduces a unisex beanie and scarf, available in three versatile colourways designed to complement any wardrobe. Expertly crafted from premium merino wool, these pieces offer a perfect balance of luxurious softness, warmth and breathability.

In addition, FALKE introduces a retro-inspired unisex hoodie and t-shirt, both adorned with a vintage skiing print. The artwork is drawn from original 1970s packaging designs, echoing the era when FALKE first ventured into sports socks. Crafted from 100% skin-friendly organic cotton, these pieces combine comfort, quality and timeless appeal, perfect for wearing all year round.

Shop the collection online now at FALKE.