December 14, 2021
Fairlie Curved – fuller bust and curve-friendly fashion
Glasgow-based Jayne Lasley (neé Fairlie) had always dreamed of having her own fashion business. During her time at Heriot-Watt University in the Scottish Borders had designed and made her own fuller bust collection because of her own struggle to find suitable clothing for her degree in Textile Fashion Design & Management.
A success story in the making, Jayne began working in fashion buying before she had even donned her graduation cap and gown for Scottish company Internacionale. A successful career followed including three years at New Look before moving back to Scotland to marry the Motherwell football player Keith Lasley (now coach).
However, at the back of her mind there was always a niggle that she should be running her own fashion business, but like so many working women, with a full-time job and two children, she wasn’t sure how to make it all work.
Then in 2020 the Covid-19 pandemic hit and Jayne was put on furlough leave. She says, “At 40 years old, I thought I was too old to start my own business and hung back. Then fate stepped in one day during the first lockdown when I was clearing out my garage and found my old university course work including styling, designs and a branding pack for a fashion business called Fairlie Curved. I still loved the name even after so many years and I had noticed that there weren’t many options for women with a fuller bust – lots of lingerie, but not actual clothes.
“With this in mind, I started a Fairlie Curved styling page on Instagram, which really took off and within a few weeks had gained over 1000 followers. In fact, I was inundated with people asking me where they could buy my clothes from, which made me realise that there was definitely a market out there for what I wanted to do.
I also conducted an Instagram poll to find out what people were struggling to buy and the response was loud and clear – good fitting tee shirts were a real problem for fuller busted women. So, I dug out my sewing machines from the loft and sourced the organic cotton tee, which I then altered to give it the perfect hourglass fit.
“This finally started to give me the belief that setting up my own business was achievable and within my grasp, so in July 2020 I decided to really go for it with Fairlie Curved. My vision was to offer fashionable, but classic options that would stand the test of time, but also be empowering for women with a larger bust who find sourcing clothes for themselves difficult. I just want women to feel great about themselves!
“I’m also really conscious about being environmentally friendly and will always use local suppliers where possible. All my tee shirts are printed in Glasgow and the hand embroidery is also done locally here in Glasgow. Wherever possible I ensure that items are made in the UK and that all the packaging is 100% recyclable.”
“The business has really taken off with rapid expansion from just the core products such as tees, sweatshirts and fashion wardrobe staples to jackets, activewear, knitwear, accessories and statement jewellery. I hope that I’m now providing stylish and ageless solutions for women all ages – and there’s lots more to come so watch this space.”
Fairlie Curved now distributes globally including Europe, the US, Canada and Australia.
Introducing the top five best sellers
Basic Natural Perfect Fit Tee
It’s where the Fairlie Curved story began – the perfect tee for women with a fuller bust. This is the dream tee you’ve been looking for but have never been able to find. The Fairlie Fit is great for a fitted, hourglass silhouette, whereas the Standard Fit is looser around the tummy. Sizes available from XS (6-8) – XXL (16-18). Get yours now for just £22.99.
Grand Estante Perfect Fit Tee
Meaning Big Rack, the Grande Estante Perfect Fit Tee is available in black, white, navy and mint.
Called perfect fit because you can choose the size to perfectly shape your figure. Available in the Fairlie or Standard Fit and a steal at just £26.99. Available in sizes XS – XXL.
Carrie – Be You Not Them Perfect Fit Tee
As with the Grande Estante Tee this is also available in Fairlie or Standard Fit. The Carrie print encourages self confidence in women with the Be You Not Them slogan.
Always with the environment in mind, each style is made and printed to order to reduce waste. Available in seven popular colours – stone, khaki, navy, red, grey, black and white – £26.99. Available in sizes XS – XXL.
Perfect Fit Plain Sweat
Get warm and cosy in this luxurious, soft peached cotton sweat with a brushed inner. Available in King Fit for an oversized look and a fuller bust or be a Queen for the day if you prefer a slimmer fit (suggested cup size to an H). Choose from 12 tempting shades including vivid orange, pink, yellow and red or for a more muted palette there is sage or pale blue. £34.99 in sizes S – XXXL.
Perfect Fit Wrap Over Jumpsuit
Flatter your fabulous figure with this super-stylish jumpsuit that fits perfectly for fuller busted women. The elasticated waist draws in and highlights the waistline. Take a look at the range of jewellery and belts for the perfect accessory. Available in four sizes 8/10, 10/12, 14/16, 16/18 and only in black. £44.99.
Shop online now at www.fairliecurved.com / Insta @fairliecurved
W: Fairlie Curved
T: 07310 284 357
Instagram – @fairliecurved
Facebook – @fairliecurvedstyle
Twitter – @fairliecurved