May 22, 2023
Lorna Jane Activewear Lands in the UK
Activewear empire Lorna Jane has landed in the UK. On a mission to inspire women from all walks of life to realise their potential through active living, wellbeing icon Lorna Jane Clarkson first coined the phrase ‘Activewear’. Today it’s a brand that’s bigger than that.
Created by women, for women, the luxury brands’ anticipated arrival in the UK is the latest in an exciting global movement that is being embraced by millions. With a philosophy achieved through the daily practice of ‘Move, Nourish, Believe’, they aim to create the best sustainably produced Activewear on the planet that effortlessly blends fashion with function.
Leaders of the global activewear market with craftsmanship engineered for longevity, Lorna Jane create high-quality, fit-focused designs that champion an ethos to ‘buy better, not more’, wash after wash. Leading the pack in their efforts of ethical sourcing and labour standards, each design is performance tested on real women. Lorna Jane Activewear do this by spending hours mimicking how women move their bodies to ensure each piece encourages their community to become the fittest, fastest and strongest versions of themselves.
UK shoppers and visitors across Europe can browse select styles, hand-picked from regular launches. With a variety of vibrant colours, cuts, and patterns, these offer the very best in support, comfort, and mobility without compromising on looks. The new UK site also features the brand’s best-selling Active Essentials range. The ultimate styling pieces for everyday wear, both on the street and in the studio – this range acts as ‘the little black dress of every Activewear wardrobe’. These timeless items include the best-selling Amy Phone Pocket Ankle Biter Leggings, Compress & Compact Sports Bra and Lotus Muscle Tank.
Most recently, Founder Lorna Jane Clarkson has been using her platform to share the incredible stories of women who face limitations, and through determination have created a better life. Lorna comments on the start of her own journey to say ‘starting Lorna Jane was so difficult because I didn’t know of a single female entrepreneur. I couldn’t get landlords to believe in me to allow me to take on space. I just knew I had this dream, and I had to change the way people thought about what women could achieve, and I was willing to take that risk. If we all stay within our limits, then nothing changes.
Lorna Jane Clarkson who was born here in the UK, established the Australian designed brand in 1989 when she sewed her first one-off design at home after years spent trying to find things that didn’t exist in the marketplace. An Aerobics instructor and frustrated with the workout fashion of the 1980s, it was then that she started to develop products that she loved to wear in her own active life. Creators of the term ‘Activewear’, Lorna and her team have been dedicated to challenging the perception of fashion; evolving her vision into an iconic and innovative new category she calls ‘Women’s Technical Fashion’.
W: Lorna Jane
Written by Kaya Cheshire for Luxuria Lifestyle London and International