Now open – AI art event launched by Baz Luhrmann at the Design Museum

Baz Luhrmann’s ‘Saw This, Made This’ Installation Launches at Design Museum

Launching on World Creativity Day, 21 April 2023, at the Design Museum in London before travelling to Chelsea Factory in New York in May, Bombay Sapphire and Baz Luhrmann present the ‘Saw This, Made This’ installation. This immersive experience showcases the creativity and beauty in the everyday, encouraging visitors to engage with their creative side.

The installation marks the culmination of the Bombay Sapphire ‘Saw This, Made This’ global campaign, launched in October 2022. As Creative Director, Baz Luhrmann urged people to view the world as a gallery of inspiration, sharing what they ‘saw’ and ‘made’ via #SawThisMadeThis. Thousands across six continents participated, unleashing their creative talents.

A Curated Showcase of Global Creativity

A curated collection of submissions—from photography to sculpture to print-making—forms an awe-inspiring display of worldwide perspectives. Baz Luhrmann has personally selected #SawThisMadeThis entries that inspired him, offering insights into finding the extraordinary in the ordinary.

“I truly believe creativity lies within us all. The aim of the Bombay Sapphire ‘Saw This, Made This’ campaign is to show people that creative inspiration exists all around them. Thousands of people have shared the things that have sparked their own creativity—and the results have been extraordinary. My aim as Creative Director has always been to encourage people to see the world as a gallery and unlock a creative part of themselves that they may not have been aware of. I’m genuinely excited that on World Creativity Day we are bringing this global outpouring of creativity, shining light on individuals and their expression, and reinterpreting it in a truly original way. There is still time to join in via #SawThisMadeThis,” said Baz Luhrmann.

Ai-Da Robot Paints Live: The World’s Largest Mass Participation AI Art Event

For the first time, visitors can watch Ai-Da robot, the world’s first ultra-realistic artist robot, paint live in the Eye to A.I. studio at the ‘Saw This, Made This’ installations in London and New York. This explores AI as a tool to enrich human creativity at scale.

Ai-Da robot will create artwork inspired by humanity’s collective vision via #SawThisMadeThis submissions. Visitors can witness live creations, culminating in a final New York piece available as a free limited-edition print downloadable from BombaySapphire.com.

“I am thrilled to be part of this ground-breaking project—creating artwork that will result in the world’s largest mass participation A.I. artwork event. It is exciting to know that our combined efforts will reflect the creative works of everyone involved in ‘Saw This, Made This’. I cannot wait to see the final artwork; it’s going to be so inspiring,” commented Ai-Da robot, using her A.I. Language Model.

Exclusive Limited-Edition Bottles and Merchandise

Two limited-edition Bombay Sapphire bottle label artworks painted by Ai-Da robot will be displayed and available for purchase from World Creativity Day at the Design Museum Shop and BombaySapphire.com. Proceeds support the Design Museum’s programmes for emerging designers. New York’s Chelsea Factory will offer Ai-Da-inspired merchandise, with donations aiding creatives.

The London installation is free to visit, no pre-booking required. On 21 April, enjoy Museum Lates from 6-9pm with Bombay Sapphire creative cocktails.

Insights from Venue Directors

“When Bombay Sapphire approached me to help celebrate the incredible creative output from people all around the world in response to the ‘Saw This, Made This’ campaign, I immediately thought of Ai-Da. The idea of bringing together creative perspectives from six continents as part of the world’s largest mass participation A.I. art event, done in partnership with a robot artist, is radical,” said Tim Marlow OBE, Director at the Design Museum.

Natasha Curtin, Global VP of Bombay Sapphire, added: “We are delighted that so many people have joined the global movement around ‘Saw This, Made This’ since we launched the call to arms with Baz Luhrmann in 2022. We hope to see even more people inspired to engage with their creative side.”

Lauren Kiel, Executive Director at Chelsea Factory, commented: “We are thrilled to partner on an installation that explores the future of creativity, technology, and art making.”