Recreation Bondi Beach: Australian made & owned clean beauty
Introducing the Scented Beach Blow-Dry Collaboration
The wildly successful Duck & Dry chain has partnered with Recreation Bondi Beach, Sydney, to launch the first ever ‘Scented Beach Blow-Dry’. Using Recreation Bondi’s infamous multi-use scented Hair & Body Oil—stocked across retail giants like Sephora Australia—to achieve glossy locks and shimmering skin. The clean and thoughtful fragrance house includes a combination of local ingredients across its hair and body oil lines, from squalane, rosehip, jojoba, coconut oil, macadamia oils, and shea butter. “They’ve also got beautiful ocean extracts inside—one is called blue sea kale, like the kale that you eat, and the other is golden seaweed. They are both incredibly rich in vitamins and antioxidants. They’re super hydrating, protective, and they also encourage cell turnover,” says Founder Nedahl Stelio. Each hair and body oil complements its fragrance in the Recreation Bondi Beach lines.
An Australian Edge for London’s SS24
Delivering an Australian edge to existing London blow-dries in time for SS24, Recreation Bondi Beach has defined the collaboration as designed to evoke the sweet and romantic musky smells associated with Bondi Beach, mimicking the scent of a pink sunset on a summer vacation. Just as food can evoke powerful memories and emotions, fragrances aim to create an olfactory experience that is comforting, indulgent, and often nostalgic. Who wouldn’t want to experience a blow-dry with an afterglow of tropical beachy scents?
Sustainable Packaging and Brand Success
The brand’s thoughtful approach extends to packaging too, with all glass bottles and aluminium lids. “I’ve been working on this product on my own for so long. Self-doubt often creeps in, but you have to kick that to the curb and believe in yourself to go forward,” Stelio tells Vogue, with Recreation Beauty in stores and sales of millions of units since inception. She adds that she’s more than thrilled with the Duck & Dry collaboration and has big plans.
The Duck & Dry Experience
The Duck & Dry brand is a service concept expressed as getting service in a new and social way, where you’re sitting at a bar having a glass of wine, watching a movie, perhaps you’ve gone with friends. You’re not staring at yourself in a mirror the whole time. There’s the built-in idea of the big reveal when they turn you around to the mirror at the end. The station itself, all the dimensions and materials, is standardised across all stores, including additional manicure services. The idea is that a customer who’s travelling, at a Duck & Dry anywhere in London, will find that part of the experience comfortable and familiar.
In the nine years since its first store opened in 2014 in London, Duck & Dry has added multiple locations across London—from Chelsea, Knightsbridge, Mayfair, and Islington—that conform to their signature design aesthetic and offer customers in any location a consistent experience.
Availability and Booking Details
Recreation Bondi Beach x Duck & Dry is offering ‘Scented Beach Blow-Dries’ across their Chelsea and Mayfair locations from 8 July for two months, delivering the Bondi Beach experience to London shoppers. Customers will experience a fully scented blow-dry with a choice of fragrance menus from its lines. Infusing Recreation Bondi Beach Hair & Body Oil as part of the Duck & Dry record-speed 30-minute blow-dry expertise, the collaboration ‘look’ is inspired by Aussie social media model Isabelle Mathers (@isabellemathersx), who often takes her hair from curly to sleek and straight. “When deciding on an exact look, we loved how Bella is so interchangeable with her hair looks and we thought why not recreate this coveted style using Recreation to achieve that Aussie meets London girl by delivering something unique to fans of the brand in the UK,” says Founder Nedahl Stelio.
Contact by Appointment Only
Includes: Recreation Bondi Beach Scented Blow-Dry and experience of the brand’s fragrance, beauty, and skin lines. Each attendee will receive a gifted selection of products to review.
