The pursuit of wellness has evolved, embracing sustainability as a core value. In today’s fast-paced world, this holistic approach combines indulgent treatments with mindfulness, delivering profound benefits for physical and mental health. Here are some of the best sustainable wellness offerings in London for 2024 and beyond.

A Hair Revolution: ADEM Hair Salon

Why it’s the best in sustainable luxury

The epitome of “from farm to fork” for the hair industry, Adem Oygur has built an impressive career and brand rooted in his family’s sustainable heritage. With a flagship salon in Belgravia and an extensive hair wellness product line, Adem prioritises sustainability and is revolutionising haircare.

Adem proves that small changes make a big difference, starting with your hair products. He champions simplicity: natural ingredients, balancing blends, and ultimate hair health. The product line centres on hazelnut sourced from his family farm in Divaniturk, Turkey, where the family harvests seasonally. Shelled and cold-pressed, the hazelnuts are handpicked, imported to Sussex for processing, and transformed into premium hair products.

From pure hazelnut oil shampoo and conditioner to a repairing mask and face, neck, and body oil, all products use the purest ingredients to hydrate, lock in moisture, and deliver bounce with a sleek finish. The blend of Hazelnut Oil, Evening Primrose, and Brassica Rapa Seed Oil, plus antioxidants, revives hair and boosts elasticity. Packaging is 100% sustainable and fully biodegradable.

Experience

ADEM means “breath”, capturing this salon as a breath of fresh air among London’s hair salons. The flagship is more than its parts—it’s a home away from home. From the moment you enter, Adem and his team’s passion for your care, hair, and wellness shines through.

The serene, spa-like space offers pioneering steam treatments that transformed my hair from within. Relaxing with a tea tree mask while my hair absorbed hydrating mist was dreamy. A massage chair and Adem’s homemade lemon, honey, and chilli tea elevated the details.

Steam opens hair cuticles for deep penetration of moisturising agents. Ideal for dry, damaged hair, it restores moisture, promotes growth, improves scalp circulation, and clears buildup and excess oil, leaving hair clean and refreshed.

I followed with a classic cut, colour, and blowdry by Adem. Winner of the L’Oréal Colour Trophy Afro Award 2019, with his team in the grand finals in 2022 and 2024, Adem treats hair styling as a way of life. Their expertise in texture, colour, and health takes wellness further. Specialising in natural-looking colours and flattering styles, my hair now feels brighter, lighter, silkier, bouncy, and healthier.

Expect compliments post-treatment.

Find out more and book here

Nurture Your Skin: Irene Forte

Why it’s the best in sustainable luxury

Investing in your skin is key to feeling healthier and happier—our largest organ deserves love.

Irene Forte Skincare excels in luxury with unwavering sustainability. A certified B-Corporation, it uses organic ingredients from its Sicilian farm. Products blend scientifically backed natural actives, all 100% vegan and cruelty-free. Sustainability extends to recyclable packaging, waste minimisation via First Mile (repurposing refills into car parts), Italian production with local suppliers, and charity partnerships like The Lady Garden Foundation. Committed to carbon neutrality by 2030 and Positive Luxury’s Butterfly mark, your routine benefits skin and Earth.

Experience

Using Irene Forte feels like Mediterranean luxury. Rich textures and natural scents evoke Sicily, with potent results. Clinically approved for sensitive skin despite fragrance, it won me over. The pistachio face mask—used as a 10-minute treatment or overnight/in-flight—rejuvenates and plumps, hydrating for over 12 hours. Light and non-greasy, it protects via Olive Oil, Rice Fractions, Pro-Vitamin B5, and oils of Pistachio, Pumpkin Seed, and Avocado. Now I understand the ‘pistachio effect’.

The Hyaluronic Serum, with three molecular weights, plumps and hydrates deeply. It boosted smoothness and elasticity via ultra-low molecular weight support for collagen and elastin.

Next: the hero Hibiscus Night Cream!

Find out more here

Slip into Serenity: AIRE Ancient Baths London

Why it’s the best in sustainable luxury

AIRE recreates ancient Roman, Greek, and Ottoman bathing traditions. Sustainability shines through energy-efficient systems and local materials. Candlelit and tech-free, it offers ultimate disconnection.

Experience

Entering AIRE transports you to timeless tranquillity. Thermal baths, saltwater pools, and relaxation areas provide holistic wellness. I tried the new Orange Garden Experience—a 135-minute journey with thermal baths, body, face, and scalp massage using Firmenich’s fragrance. It induced meditative calm, leaving skin radiant. Natural oils (Almond, Macadamia, Jojoba) pamper skin and nourish mind, body, and soul.

Find out more and book here

Embark on the Ultimate Holistic Wellness Journey: Cloud Twelve

Why it’s the best in sustainable luxury

Cloud Twelve blends opulence with eco-consciousness across three floors for adults and children. Holistic wellness drives every service, using natural, organic, sustainable, biodegradable materials. Aiming for 99% paperless, chandeliers are handcrafted by South African widows for vulnerable livelihoods. They educate on social and environmental responsibility.

Experience

Cloud Twelve offers myriad treatments to detoxify, recharge, and refocus. The wellness clinic provides tools for conscious regimes amid fast lives: naturopathic nutrition, acupuncture, reflexology, infrared therapy, homeopathy, and psychotherapy. Personalised programmes combine natural therapies with science.

New Head Spa Treatments feature Davines (B-Corp) products for holistic scalp care and herbal medicine. Curated by Trichologist Tiffany Hall and Herbalist Jenya Di Pierro (female health specialist), they prioritise natural ingredients without compromising luxury.

Find out more and book here

Written by Emma Blunt for Luxuria Lifestyle International