The NICI stands high atop Bournemouth’s exclusive West Cliff as an epitome of refined indulgence and cutting-edge modernity. Since opening its doors in 2022, this boutique hotel has brought a modern, Miami-style vibe to the UK’s south coast, reinventing the seaside experience. Its art-deco architecture, exquisite facilities and professional staff make the hotel an unmatched destination for a luxury getaway.

A Masterpiece of Art-Deco Design

As soon as you enter THE NICI, you’re in a world of refined elegance and modern flair. Interiors are a gorgeous art-deco interpretation, with angular geometric design, rich brass fittings and tropical prints. There are candy-stripe details, jewel tones, and art-curated pieces that hark back to Miami’s golden age without being overly dated. Its style is the perfect marriage of chic sophistication and playful energy — a vibe as homey as it is Instagrammable.

Luxurious Rooms and Suites

THE NICI offers a diverse selection of rooms and suites, more than 80 of which are designed to delight both couples and families, whether seeking a romantic break or a beachside escape. Accommodation includes cosy doubles and spacious Sea View Suites, some of which have private terraces or balconies overlooking the glorious Bournemouth coastline. Each room is equipped with custom furniture, plush pillows, monsoon showers and thoughtful amenities such as Nespresso machines and bath products.

Dining Delights

South Beach Restaurant & Bar

South Beach Restaurant is THE NICI’s main dining location, serving up an extensive menu that blends local and international cuisines. It’s also where visitors enjoy a hearty breakfast each morning. The restaurant serves an abundant full English breakfast or lighter dishes such as fruit granola and yoghurt for the perfect start to the day. For lunch and dinner, the menu remains outstanding with dishes like locally sourced seafood linguine, flame-roasted steaks, and vibrant vegan Buddha bowls. With its vibrant terrace surrounded by stunning sea views, it’s the perfect place for outdoor dining — whether with a South Beach Spritz or sharing a plate of freshly shucked oysters.

Old Harry Rocks

The hotel’s poolside restaurant, Old Harry Rocks, opened its doors in June 2024. This stylish beachside bar and restaurant offers stunning sea views and a relaxed atmosphere. The menu features bold flavours, from slow-roasted beef to seafood platters, paired with signature cocktails and a curated wine list. The interior, with a cosy fireplace and bi-fold doors leading to a sun-drenched terrace, sets the scene for unforgettable dining experiences. With live DJs and a vibrant ambience, Old Harry Rocks is the perfect place to soak up the sun, savour delicious food, and make lasting memories.

THE NICI Spa: A Sanctuary of Wellness

THE NICI Spa is a place of rest and rejuvenation offering a vast selection of facilities and services that pamper your body and mind. The indoor heated pool, 18 metres long, is a calm oasis for morning swims or afternoon floats. The outdoor heated pool, surrounded by lush vegetation and modern lounge chairs, is a peaceful spot to bask in the sun or cool off in the water. The spa also has a jacuzzi, sauna and steam room providing a complete wellness experience for total relaxation. The treatment menu is equally impressive, with bespoke packages including the Ocean Breeze Massage, which uses aromatherapy and specialist techniques to relieve stress, and the Radiance Facial to revitalise and refresh skin. For a full day of indulgence, spa packages combine treatments with use of the pools and relaxation areas for a truly rejuvenating experience.

Family Fun: Kids Club and Cinema

THE NICI guarantees the best stay for families, with facilities that cater to all ages. The Kids Club has everything from arts and crafts to games to keep little ones entertained throughout the day. Family-friendly movies are shown daily in the hotel’s private cinema — a fun and relaxing way to wind down in the evening. With these thoughtful details, THE NICI is a genuine win for both parents and children.

The Perfect Beachside Escape

Whether you’re enjoying a spa treatment, a wood-fired pizza by the firepit, or breakfast overlooking the water at South Beach Restaurant, THE NICI delivers a seaside holiday like no other. Designed to perfection with top-notch accommodations and excellent service, it has quickly established itself as a go-to destination for guests from near and far. In a short time, THE NICI has become a true jewel of the south coast.

W: The NICI

Written by Amber Lauren for Luxuria Lifestyle International