LANEIGE has unveiled its latest skincare innovation: the Bouncy & Firm Serum. Powered by Peony & Collagen Complex™, Peptide Water, and SmoothTech™, it makes skin visibly plumper, firmer, and smoother.

The “Feel the Bounce, See the Plump” campaign launches simultaneously alongside the product, showcasing the elegance of the brand’s global ambassador, Sydney Sweeney. The campaign illustrates the natural progression in LANEIGE’s quest to meet the growing desire for high-performing products that offer more than just hydration, but also enhance natural beauty.

The Bouncy & Firm Serum is an advanced skincare solution that makes the skin look visibly plumper, firmer, and smoother. It works to help address early line formation, preserving the skin’s bounce and glow.

Key Ingredients

• Peony & Collagen Complex™ — provides intense hydration and elasticity to the skin, making it visibly plumper
• Peptide Water — works to create firmer and bouncier skin
• 24,000 SmoothTech™ Capsules — ensures the skin feels smooth and refined

Average number of capsules based on 30mL/1.01 fl. oz. full-sized product.

Clinical Results

• Plumper skin: +27% after 8 weeks*
• Bouncier skin: +61% after 8 weeks
• When used with the Bouncy & Firm Sleeping Mask: +85% plumper skin immediately after

P&K Skin Research Centre study of 31 women aged 20–49 after 8 weeks of daily use. Period: 17.07–13.09.2024. *This value represents the improvement observed when using the serum in conjunction with the sleeping mask.

Independent Trial Results

• 96% agreed it made their skin feel more dense through intense hydration after 4 and 8 weeks
• 93% agreed it made their skin feel visibly more plumped with moisture after 4 and 8 weeks
• 90% reported their skin felt firmer after 4 weeks
• 100% agreed their skin felt smoother after 8 weeks
• 100% agreed their skin felt more radiant after 8 weeks
• 96% agreed this serum absorbed without a sticky feeling after 8 weeks

How to Use

• Use after your toner as the first step in your Bouncy & Firm routine
• Dispense 1–2 pumps into palms, then lightly press against the skin in the order of cheeks, forehead, and chin to aid absorption
• Suitable for use day and night

Available to purchase from SpaceNK

RRP: £39