A new benchmark in London’s wellness landscape is set to launch on 20 April 2026 with the arrival of Wellverse: a first-of-its-kind, fully integrated wellness ecosystem designed to meet every version of you, every day.

Bringing together some of London’s leading fitness brands – Frame, FLOW and ROWBOTS – spanning high-energy, expressive training, reformer Pilates and yoga, and performance-driven strength, Wellverse unites the capital’s most dynamic fitness concepts under one seamless booking platform.

Accessible via a new website and app, the Wellverse Membership unlocks unlimited access across the seven London locations.

A Complete Wellness Ecosystem

Wellverse has been built to remove friction from the fitness experience, offering members the freedom to move between disciplines, locations and moods – all under one membership, and across over 50 class types.

At the heart of Wellverse is a portfolio of distinct brands, each offering its own approach to movement:

FLOW delivers a considered, low-impact yet results-driven programme, centred on infrared mat Pilates and yoga, reformer Pilates, dynamic and slow flow yoga, barre, and strength and sculpt classes – designed to build strength, improve mobility and support long-term wellbeing.

ROWBOTS takes a more performance-led approach, built around its signature rowing classes – 50-minute classes that combine the rower and floor-based training in structured intervals designed to build strength, focus, and momentum – alongside dedicated strength training sessions. Underpinned by its ‘Machine Mindset’, the concept places equal emphasis on physical performance and mental conditioning, stripping movement back to its most powerful and efficient form.

Frame, known for its energy and creativity, offers a diverse and expressive schedule spanning dance cardio, rebounding, music video classes, strength training, deep release reformer, hip-opening flows, mandala flow yoga, candlelit yin yoga, sound baths and anxiety release yoga, delivering everything from high-intensity workouts to restorative, feel-good movement.

Completing the ecosystem, MUMHOOD at Frame offers dedicated pre- and postnatal fitness, including Pilates, yoga and reformer, ensuring movement evolves with every stage of life – because at Wellverse, wellness doesn’t pause for motherhood.

The Membership

The Wellverse Membership is priced from £120 to £225 per month, offering up to 31 classes across all studios and concepts within the Wellverse ecosystem. Designed with flexibility in mind, memberships operate on a one-month rolling basis with no joining fees, allowing members to cancel with 30 days’ notice ahead of their next billing cycle. For those looking to commit longer-term, an annual option is also available, offering 12 months for the price of 10 when purchasing the full year upfront.

To mark the launch, Wellverse will also introduce a two-week “Enter the Wellverse” taster pass priced at £75, offering up to 14 classes across the ecosystem.

ROWBOTS Residency: A New Chapter in Hybrid Training

Launching in Summer 2026, after the membership debut, ROWBOTS will introduce their first-ever residency at Frame King’s Cross. The residency will feature a dedicated ROWBOTS class programme, bringing its signature strength-led, performance-focused training to a wider audience.

A New Way to Experience Wellness

Wellverse is more than a membership – it is a fully connected approach to movement, designed around the realities of modern life. Whether seeking intensity, recovery, community or calm, members can move fluidly between disciplines without restriction. This is not just fitness. It’s an ecosystem built around how people really live, train and feel.

Greg Zimmerman, Co-Founder, Wellverse, comments:
“Wellverse was created to solve a problem we kept coming back to – fitness in London is incredible, but it’s fragmented. People are forced to choose between disciplines, locations or memberships, when in reality, they want variety and flexibility. Wellverse removes that friction entirely, giving people one place to access everything, and the freedom to move however they want, whenever they want, across best-in-class brands.”

Sam Green, Co-Founder, Wellverse, adds:

“What’s been missing from the industry is a system that reflects real behaviour. People don’t train the same way every day – sometimes you want intensity, sometimes recovery, sometimes something completely new. Wellverse is designed around that mindset, bringing different modalities, communities, and experiences into one ecosystem so people can build a routine that is both sustainable and adaptable over time.”

Enter The Wellverse

Locations include: Frame (Victoria, Shoreditch, Angel, King’s Cross, Hammersmith), FLOW (Tottenham Street), ROWBOTS (Fitzrovia)

Membership pricing:
Wellverse offers four membership tiers: 6 classes (£120), 8 classes

(£152), 12 classes (£195) and 31 classes (£225) per month – each