Welcome to THE NICI, perched on Bournemouth’s West Cliff, THE NICI offers guests the opportunity to escape to a luxury international resort without the jetlag. With a luxury spa, 30m outdoor pool and cabana area, fire pits and so much more, THE NICI is redefining the definition of luxury travel on the south coast.

91 Stylishly refurbished guest rooms and suites, ranging from Cosy Doubles to Family Rooms and incredible Sea View Suites, with modern yet tranquil interiors and all the little luxuries you’d expect from a boutique Bournemouth hotel.

Step into serenity at THE NICI Spa, where coastal calm meets pure indulgence. Drift between the indoor and outdoor pools, unwind in the hydrotherapy suite, and treat yourself to bespoke treatments designed to restore and recharge. For those looking to make wellbeing a way of life, THE NICI Club offers unlimited spa access, exclusive member events, and a sanctuary to relax all year round.

From sun-drenched lunches to bold flavours and beats after dark, dining at THE NICI is never just a meal. At South Beach, enjoy elegant dishes, Champagne afternoon teas, and classics with a Miami twist. Or head to Old Harry Rocks bar and restaurant for laid-back vibes, bold flavours, and live DJs every weekend. Whether you’re sipping cocktails or sharing plates, there’s always a reason to stay a little longer.

You may be wondering what you’ll do with the children whilst you’re here? From a dedicated cinema room to games galore, paddle boards, kids swim times and our very own aquatic playground just down the road. This is the place for all the family from the tots to the teens.

At THE NICI they promise the paw-fect stay for both you and your four-legged friend. With miles upon miles of coastline to walk, pet-friendly rooms and even comfortable beds for their wagging tails, visit Bournemouth and bring the whole family.

Bournemouth beach is rated the fifth best in Europe and among the top 25 in the world. With a rich heritage and lots of cultural gems, this coastal town is buzzing with life, offering something for all ages and tastes. And if sea or town isn’t your thing, head out into the green rolling hills of the nearby Dorset countryside and discover all that the New Forest National Park has to offer. Dorset’s famous Jurassic Coast is a UNESCO World Heritage site, and it’s just a day trip from Bournemouth, simply waiting to be explored.

A: West Hill Road, Bournemouth, BH2 5EJ
W: THE NICI Bournemouth