There are a few things that scream “class” quite like a day at the polo fields—or a polo shirt with horses galloping across crisply-strewn fabric. It’s been an image of old money since 1890, when David Grubbs standardised the sport of polo in America and in 1981, when the company founded their own lifestyle brand with an emphasis on twee, prestigious elegance, sporting polo shirts, stylish pants, cable knits and sweaters that are equally suited for a Hamptons retreat as an Amalfi rendezvous. Wonderful and whimsical, the latest Summer line from US Polo carries that tradition with attire as perfectly manicured as a freshly cut polo field.

As summer casts its glow, there are few brands more catered to summer chic than US Polo Assn, which has maintained its global influence not by reinventing the wheel but by slyly updating its already established aesthetic. After four decades of success, reaching 200 countries and over 1,000 stores globally, a clothing brand would be silly to change what has made it profitable. It’s my pleasure to report that US Polo’s latest line is gleefully average, which, for a brand of such consistent output and colourful elegance, means positively exquisite. I started picturing myself in old money locations around the globe when I first set eyes on my US Polo haul, dreaming of all the dreamy locations I could rock the summer collection. An Aperol Spritz on the turquoise seas of Nice? A hot girl walks along the glowing boulevards of New York? What about a day of sipping wine in Santa Barbara’s wine country, showing off that new summer beach bronze? What about all the above!

What separates this brand from similar ones is the consistent quality and price, offering elevated styles at prices just about everyone can afford. You don’t need to be a billionaire to dress like you’re on a yacht—just simply check out the brand’s summer collection, featuring coastal tones, lightweight blends, refined shirting and Supima cotton essentials made effortless for pairing, with matching colours that make styling easy. For menswear, Us Polo balances vintage heritage looks with modern updates, such as refined materials and contemporary tailoring, that would play just as well on the tennis court as a nice dinner. There’s a lightness to the materials that you just can’t find elsewhere. You never want to worry about sweating through your polo on a scorching summer day, but even with an assortment of pastel-hued polos like cotton candy pink and sky blue, you don’t have to worry about that. You can choose from polo colours from across the rainbow that pair exquisitely with the brand’s pants and shorts, allowing the splashy hues and vintage Italian knitting to pop.

Fitfully, the collection premiered in Italy this Spring, an homage to the designs’ historic roots. Capturing a ray of sunshine in your hands is no easy feat, but the folks at US Polo have done it again, blending breezy Tuscan hues like Cypress-tree green and cobblestone brown with the hues of crystal oceans and sunset skies, giving classy styles a laidback feel while remaining visually sophisticated. I would go into specific colourways or options, but with so many great polo shirts and button-ups, it’s best to just explore US Polo’s page for yourself. For as long as there is US Polo Assn, there are affordable, beautiful clothes for all classes, reiterating what class can look like in fashion.

Written by Asher Luberto for Luxuria Lifestyle International