Wild Idol, the premium naturally alcohol-free sparkling wine redefining modern celebration, has appointed London-based agency The Public Platform as its communications and social media partner.

Naturally alcohol-free, vegan, gluten-free, halal-certified, low-calorie, and containing no added sugar, Wild Idol has been created for a new generation of consumers seeking exceptional taste without compromise.

The appointment comes at a pivotal stage in Wild Idol’s growth as the brand continues to establish itself across luxury hospitality, premium retail and wellness, while strengthening its position within the rapidly growing alcohol-free category.

Hand-crafted using traditional winemaking techniques and a superior blend of grapes, Wild Idol offers a refined sparkling alternative without ever undergoing fermentation. Unlike de-alcoholised wines, alcohol is never introduced during production, preserving the purity of the fruit and creating a sparkling drink designed for those seeking exceptional taste without compromise.

The Public Platform will lead Wild Idol’s global communications strategy, spanning PR, social media, partnerships, content creation, influencer relations, events and hospitality engagement. Working closely with Wild Idol’s leadership team, the agency will support the brand’s ambition to cement itself as the naturally alcohol-free sparkling serve, bringing the brand to life through hospitality, fashion, wellness and culturally relevant partnerships.

As consumers increasingly seek premium alternatives without compromising on taste or occasion, Wild Idol occupies a distinctive position within the category, sitting confidently alongside fine sparkling wines and Champagne rather than within traditional no-and-low offerings.

Paul Beavis, Founder and CEO of Wild Idol, comments: “Wild Idol was created to redefine what alcohol-free celebration can be. From the very beginning, our ambition has been to build a brand that sits confidently alongside the world’s finest sparkling wines. As we continue to grow both in the UK and internationally, we wanted a communications partner that understood that ambition. The Public Platform immediately grasped the opportunity to build cultural relevance around the brand, combining strategic thinking with creativity across PR, partnerships and social media. We are excited to be working together as we enter this next chapter.”

Wild Idol Alcohol-Free Sparkling White

Extremely bright, fresh, and naturally alcohol-free wine, WILD IDOL Sparkling White has a beautiful pale straw hue and is bursting with zesty green apples and aromas of white peach and honeyed melon, finished with soft, fine bubbles.

Wild Idol Alcohol-Free Sparkling Rosé

Vibrant, hand-crafted, and naturally alcohol-free wine, WILD IDOL Sparkling Rosé is a beautiful twilight pink in the glass, with delicate bubbles and abundant in fresh, aromatic fruit notes.

With a growing presence across luxury hospitality, premium retail and wellness, Wild Idol is making its mark within the rapidly evolving alcohol-free drinks category. You can find a number of Wild Idol cocktail recipes here.

W: Wild Idol