From private Skyboxes and premium restaurant lounges to dedicated service and some of Europe’s biggest matches, BEYOND Hospitality is bringing a new level of luxury to UEFA EURO 2028™.

For football fans accustomed to experiencing the world’s biggest sporting occasions in style, UEFA EURO 2028™ is already shaping up to be one of the standout events of the decade.

Taking place across England, Ireland, Scotland and Wales, the tournament will bring together 24 of Europe’s leading national teams for 51 matches in some of the UK and Ireland’s most iconic football cities. And while the action on the pitch will undoubtedly take centre stage, BEYOND Hospitality is offering guests the opportunity to elevate the occasion far beyond the traditional matchday experience.

As the Official Hospitality Provider for UEFA EURO 2028™, BEYOND Hospitality has launched a collection of ticket-inclusive packages across all nine tournament stadiums, combining sought-after match tickets with premium seating, elevated food and beverage experiences, dedicated hospitality spaces and entertainment.

At the most exclusive end of the collection are the Skyboxes – private suites offering adjacent seating and dedicated service. Designed for those seeking privacy and exclusivity while remaining at the heart of the atmosphere, they provide an exceptional setting for entertaining clients, hosting friends or marking a special occasion.

Select venues will also offer BEYOND Platinum, the brand’s signature experience within an elite shared stadium lounge. Meanwhile, the Platinum package brings a premium restaurant-style lounge experience inside the stadium, pairing the excitement of international football with an elevated approach to dining and hospitality.

For guests looking for something contemporary but more relaxed, Prestige offers access to a stylish lounge either within the stadium or at an adjacent location. Club provides a more social and celebratory setting, while the Supporters Club places team identity and shared passion at the centre of the experience.

It is an approach that reflects how luxury sporting hospitality has evolved. Increasingly, attending a major event is about much more than securing the best seat in the house. It is the complete experience – from the surroundings and service to the food, atmosphere and people you share it with.

For international visitors, it also creates an opportunity to build a wider luxury itinerary around the tournament, combining world-class football with stays, dining and experiences across some of Britain and Ireland’s most exciting destinations.

Executive Chairman of BEYOND Hospitality, Jaime Byrom said: “UEFA EURO 2028 will be a major celebration of European football, bringing Europe’s best national teams and their supporters to four host nations and some of the most iconic football cities in the UK and Ireland. We are excited to welcome returning guests, new fans and those looking to experience this tournament on home soil. We are exceptionally proud of the opportunity we have to deliver this landmark event. Our Official Hospitality programme – under the slogan ‘Raise the Game!’ – has been designed to make the most of nine outstanding stadiums and the unique character of each host city, with a range of hospitality options for enjoying the football, entertaining guests, and embracing the occasion.”

With the tournament still two years away, the opportunity to secure a premium experience well in advance will be particularly attractive to those planning corporate entertainment, group celebrations or a memorable sporting trip.

BEYOND Hospitality has also opted for fixed rather than dynamic pricing for its Official Hospitality packages, providing greater transparency and allowing both individual and corporate guests to plan their experience and budgets ahead of time.

Demand is expected to be significant. Football is deeply embedded within each of the four host nations, and UEFA EURO 2028™ will bring the tournament to some of the sport’s most celebrated stadiums and cities.

For those who want to experience it at another level, the question may no longer simply be which match to attend – but how to attend it. From the privacy of a Skybox to the refinement of a premium lounge, UEFA EURO 2028™ promises an opportunity to combine elite international football with the service, comfort and exclusivity of modern luxury hospitality.