Inspired by Hailey’s love of ballet, the 23-piece collection brings her personal take on dancewear together with Adanola’s versatile approach to movement and everyday wear.

Adanola, the British wellness lifestyle brand, has just launched Adanola x Hailey Bieber, an exclusive 23-piece capsule collection created in close collaboration with Hailey. The collection marks a new expression of Adanola’s design direction, bringing together the brand’s distinctive approach to movement and everyday dressing with Hailey’s highly considered personal style.

Drawing on Hailey’s deep love of dance and the 12 years of ballet training that shaped how she understands movement, the body and self-expression, the Adanola x Hailey Bieber collection looks to the rehearsal studio as its source of inspiration. It’s rooted in the instinctive way dancers layer, adapt and personalise their uniforms — the “DIY” ritual of altering high-performance dancewear to make something entirely their own. Hailey’s own history of creating dance studio looks — rolling and ruching trousers, cutting tights into bolero tops and cropping sweaters — became a driving inspiration for the collection.

Paired with Adanola’s approach to elevated everyday dressing, this spirit of personalisation became a defining design principle. Adanola x Hailey Bieber transforms functional pieces into something distinctly Hailey, through an Adanola lens, informing the collection’s proportions, layering and considered detailing.

The campaign was created by OBB’s branded content studio, OBB Bolded, in collaboration with Adanola and Hailey Bieber. The campaign was shot in Los Angeles against an iconic evening skyline, drawing on the same visual language that informed the collection: Hailey’s dance rehearsals and the iconic DIY, off-stage uniform of ballet dancers. Hailey Bieber was photographed and filmed by London-based photographer and director Angelo Pennetta, and styled by Dani Michelle. The campaign reflects the interplay between movement, intimacy and considered dressing, while capturing the elevated sensibility at the heart of the partnership.

“Hailey has always felt like a natural fit for Adanola,” said Hyrum Cook, Adanola Founder. “She has a huge influence on style and culture, but also a genuine connection to movement and wellness. Her effortless style and the way she blends activewear into everyday life strongly align with our customer. We’ve wanted to work with her for a long time, and her ballet background gave us a meaningful and authentic starting point for the collaboration.”

Hailey worked with founder Hyrum Cook and the Adanola team to perfect the collection, collaborating on silhouettes, fabrication, colour and the way the pieces work together as a collective wardrobe. The result is 23 entirely new styles, developed collaboratively from the ground up. Soft, tactile textures sit alongside performance-inspired fabrics, while the collection’s palette balances timeless neutrals with soft pastels and vintage blue accents, creating a wardrobe designed to transition effortlessly between movement and everyday life.

“For this collaboration with Adanola, I wanted to build a collection that moves seamlessly from workout wear to streetwear,” said Hailey Bieber. “I’ve always loved how the brand approaches activewear, so bringing this idea to life with them felt like a natural fit. A few of the pieces, and the campaign itself, are inspired by my years of dancing, specifically ballet. I really hope you love the collection as much as I do.”

The Adanola x Hailey Bieber Collection

The Adanola x Hailey Bieber collection includes new hero pieces such as the Shawl Knit Bolero and Modal Overlay Trousers, inspired by Hailey’s DIY ballet outfits. These can be paired and layered with the new Rib Knit Leg Warmers in dusty mauve to create effortless on-the-move looks, from studio to street.

The Polar Fleece comes in vintage blue and dusty mauve, while the Knit Zip Through Sweatshirt comes in warm beige and the Gathered Detail Fold Waist Yoga Pant comes in Adanola’s signature Coffee Bean and classic black.

Throughout the collection, scoop backs, cropped sleeves and V-neck designs feature in vintage blue, sheer marshmallow white and chalk lilac, reminiscent of Hailey’s nostalgic ballet classes. Vintage-inspired accessories include Rib Knit Leg Warmers and a Sling Bag, finished with bespoke embroidered Adanola x Hailey Bieber signature logos. These are new wardrobe essentials designed for working out, hanging out and everything else in between.

The Adanola x Hailey Bieber collection is now available at Adanola