From the iconic fish-shaped Gluggle Jug to its charming Cluckle and Croggle collections, discover the British pottery brand putting personality back into everyday homeware.

Some household favourites never go out of style, and the Gluggle Jug is certainly one of them. With its unmistakable fish-shaped design, cheerful colours and famous gurgling sound, this much-loved British ceramic has been making people smile for generations.

At the heart of it all is The Gluggle Jug Factory, the Stoke-on-Trent pottery company keeping a British design classic alive while introducing a few rather fabulous additions to the family.

The Original Gluggle Jug: A British Design Classic

Dating back to the 1870s, the Gluggle Jug has a history as colourful as its collection. The distinctive fish-shaped water jug became particularly famous in 1958 when a special pair was presented to Queen Elizabeth II and Prince Philip during a visit to Britannia Royal Naval College.

More than 150 years later, the Gluggle Jug remains a favourite among interior enthusiasts, collectors and anyone who appreciates something a little different.

Its secret? That wonderfully distinctive ‘glug-glug’ sound when water is poured, thanks to the clever design that allows air to pass through the jug.

Handcrafted in Stoke-on-Trent, the original Gluggle Jugs come in several sizes and are equally at home serving water at dinner, displaying fresh flowers or simply looking lovely on a kitchen shelf.

A Colour for Every Home

From beautiful pastels to bold statement shades, The Gluggle Jug Factory has something to suit every interior. Its Classic Glossy Collection offers timeless, vibrant colours, while the shimmering Lustre Collection adds a little extra glamour. For something more unusual, the Special Editions Collection features distinctive finishes that make these much-loved ceramics even more eye-catching. The only difficult part is choosing just one!

Meet the Cluckles and Croggles

Of course, the famous fish isn’t the only character in The Gluggle Jug Factory’s collection. For those looking to add even more personality to their homes, the brand also offers its delightful Cluckle Jugs and Croggle Jugs, bringing a playful new take to the traditional design.

The Cluckle Jug swaps the familiar fish for a rather splendid cockerel, complete with the same signature gurgling sound. Available in a wonderful assortment of colours, it’s a brilliant addition to a country kitchen, dining table or open shelving.

Meanwhile, the Croggle Jug takes inspiration from the crocodile, bringing another wonderfully quirky character to the collection, complete with its own distinctive glugging sound.

Whether you’re drawn to the original Gluggle, fancy a Cluckle or have your eye on a Croggle, these wonderfully quirky ceramics are guaranteed to get people talking.

Handmade in the Heart of the Potteries

Behind the playful designs is a genuine commitment to British craftsmanship.

When historic manufacturer Wade Ceramics entered administration in 2022—a significant event that threatened the continuity of traditional British ceramic production—The Gluggle Jug Factory intervened to safeguard the original designs, equipment, and skilled workforce. By doing so, the company not only ensured the ongoing production of these much-loved ceramics in Stoke-on-Trent, but also contributed to the preservation of the region’s rich pottery heritage and maintained employment opportunities for local artisans.

Today, the factory continues to celebrate traditional pottery-making techniques, with each jug passing through the hands of skilled craftspeople before finding its way into homes across the country.

It’s a lovely example of British manufacturing, where generations of expertise meet a little creativity and plenty of character.

The Perfect Gift for Someone Who Has Everything

Finding a gift that’s useful, beautiful and a little unexpected isn’t always easy, but The Gluggle Jug Factory has rather successfully ticked all three boxes.

Perfect for birthdays, housewarmings, weddings or Christmas, the collection offers something for everyone, whether they’re an avid interiors lover, a keen entertainer or simply someone who appreciates a good conversation piece.

And there’s plenty more to discover beyond the jugs themselves, including gorgeous salt and pepper sets, candles, tea towels and other home accessories.

Whether you’re adding a splash of colour to your home, searching for the perfect gift or simply fancy something a little different, one thing’s for sure … a little glug goes a long way!

Discover the full collection of Gluggle Jugs, Cluckles and Croggles at The Gluggle Jug Factory