Adem Oygur is a hairdressing legend whose cutting, colouring, and styling skills have secured him multiple awards and industry acclaim. In 2018, Adem was a featured finalist at the International Hairdressing Awards, and in 2019, he won the L’Oréal Colour Trophy Afro Award. He was also a grand finalist in 2022. He holds an intuitive understanding of texture, colour, and balance, giving clients realistic colour that naturally flatters their look and complements their lifestyle.

Adem has styled hair for celebrities, worked behind the scenes at fashion shows, and competed at international events. Coveted for his ability to cut, colour, and style hair for celebrities as well as a variety of high-profile clients throughout his career, he specialises in creating enduring hair designs founded on the strong principles of clean geometry and gorgeous, multidimensional colour.

With over 15 years of industry experience, Adem Oygur brings his unique hairdressing skills to the heart of London with the launch of his flagship salon, ADEM, in London’s Belgravia. ADEM is the home of bespoke hairstyling, flattering haircuts, bouncy blow-dries, and a product line of organic, sustainable haircare formulated with oil harvested from his family’s hazelnut farm.

Dedicated to transformation and devoted to organic, spellbinding ingredients, Adem Oygur crafted an exclusive range of haircare and styling products to deliver impressive results. The products are centred around one hero ingredient: hazelnuts. All ADEM product packaging uses 100% sustainable materials that can be recycled and are fully biodegradable, made up of 14% recyclable plastic and 86% wood.

“Growing up on a hazelnut family farm meant that much of my free time was spent planting, nurturing, harvesting, and processing hazelnuts. I grew up experiencing the resilience and benefits of this super-nut on hair, skin, and general wellbeing. I instinctively knew I had to share the goodness with my clients, so I have developed a range of specially formulated hair and skincare products made with extracted hazelnut oil, picked and pressed on my family farm.”

The ADEM Product Range

* Pure Hazelnut Oil Hair & Body, 100ml £52
* Pure Hazelnut Oil Face & Neck, 30ml £59
* Hazelnut Oil Shampoo, 250ml £29
* Hazelnut Oil Conditioner, 250ml £31
* Pure Hazelnut Hair Repairing Mask, 100ml £39

A: 61 Ebury St, London SW1W 0NZ
W: Adem London