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American Golf Launches Stromberg SS23 The Open Collection

Stromberg SS23 The Open Collection: Officially Licensed Golf Apparel

Europe’s leading golf retailer, American Golf, has launched its SS23 The Open Collection, an officially licensed range of apparel inspired by The Open Championship.

Offering classic style at an affordable price without compromising quality, this six-piece fashion range complements the existing Core collection for men, women, and children. It includes polos, shorts, trousers, waterproofs, and stylish accessories like tees, golf bags, luggage, and trolleys, all featuring the iconic Claret Jug logo.

Scott Taylor, Marketing Director at American Golf, said: “We’re delighted to launch our SS23 The Open Collection just four weeks before The Open Championship at Royal Liverpool, Hoylake—near our Warrington head office. Stromberg’s collection delivers exceptional quality at accessible prices—we can’t wait to showcase it!”

Discover the full collection, available exclusively online and in-store here.

Featured Products

Stromberg Men’s The Open Neil Stripe Golf Polo Shirt: £39.99

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This officially licensed polo features moisture-wicking stretch fabric and 50+ SPF protection for comfort and sun safety. With a traditional buttoned placket, collar, sublimation stripes, and The Open, Claret Jug, and Stromberg branding.

Sizes: Small to XXL.

Stromberg Men’s The Open Curtis Golf Polo Shirt: £39.99

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Performance-driven with moisture-wicking fabric and 50+ SPF. Classic styling includes a buttoned placket, collar, Claret Jug repeat print, and official branding.

Sizes: Small to XXL.

Stromberg Men’s The Open Parker Golf Polo Shirt: £39.99

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Pique fabric with moisture management, SPF 50+ protection, buttoned placket, self-fabric collar, colour-block design, contrasting stripes, and heat-sealed branding.

Sizes: Small to XXL.

Stromberg Men’s The Open Athena Half Zip Golf Mid Layer: £49.99

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Stretch construction for movement, front zip, moisture-wicking, UPF 50 protection, and heat-sealed The Open Claret Jug logo.

Sizes: Small to XXL.

Stromberg Men’s The Open Treborn Golf Shorts: £44.99

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Lightweight, breathable, stretch fabric in white or navy, with sublimated Claret Jug print and branding. Ideal for pairing with polos.

Waist sizes: 30 to 38.

Stromberg Men’s The Open Peterson Golf Jogger Trousers: £44.99

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Performance fabrics with stretch, lightweight, breathable, anti-bacterial, SPF 50 protection, non-shiny Taffeta pockets, and Claret Jug/Stromberg branding.

Waist sizes: 30 to 38.

Explore More

View the full The Open Collection here. Discover everything American Golf offers on its website, or follow on Twitter, Facebook, and Instagram.

A luxurious gold envelope with subtle embossed floral patterns, sealed with a pointed flap, centred against a deep black background.

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