art’otel, the contemporary lifestyle hotel brand owned by PPHE Hotel Group—best known for its Park Plaza properties—is pleased to announce that art’otel London Hoxton officially opened its doors on 24th April 2024. Offering a one-of-a-kind hotel experience, the hotel fuses art, design, and hospitality to enhance London’s ever-evolving, popular Hoxton and Shoreditch neighbourhoods.

The hotel is located in the heart of bustling Shoreditch, close to Old Street Underground station, with easy access to the City, Liverpool Street Station, the new Elizabeth Line, and all the capital’s major airports.

Signature Artist D*Face takes centre stage in the hotel’s concept and design, and the opening is earmarked to be one of 2024’s hottest and boldest. This is the second UK opening for the art’otel brand, following the spectacular launch of art’otel London Battersea Power Station in February 2023.

art’otel London Hoxton features 357 art-inspired guest bedrooms and suites, all with unique skyline views. There are 48 luxury suites, perfect for those seeking a larger space from which to explore London and for families, including an awe-inspiring 196m² D*Face Masterpiece Suite.

On the ground and first floors—and set to open alongside the hotel—guests can visit The Brush, an All Day Grand Cafe, Lounge & Cocktail Bar featuring the very best European signature dishes and cocktails, complete with its outdoor terrace. A destination restaurant will launch later in the year on the 25th floor, with outdoor terraces taking advantage of the dazzling 360° panorama across the capital.

Within the hotel, there will be several flexible event spaces on the 24th floor launching later in the summer, showcasing jaw-dropping views across the City, ideal for hosting up to 300 guests. The spaces will have the capacity to showcase a variety of events—from talks and presentations to fashion shows. Uniquely, the hotel will also have a plush, state-of-the-art 60-seat auditorium, perfect for public movie screenings and product launches. All of this ensures a truly memorable art’otel experience and opens the space to a diverse and eclectic range of visitors.

The hotel features standout leisure facilities, opening with an indoor swimming pool, sauna, steam room, and gym. A spectacular skyline gym on the 26th floor will follow in the summer, as well as a luxury spa with four treatment rooms. Showcasing products and treatments from Proverb, a unique menu of treatments will leave guests feeling truly revitalised in the most soothing of settings. Using only vegan, organic, and natural ingredients such as proteins, antioxidants, and enzymes, Proverb products are formulated for lab-proven results. Spa treatments range from massages and facials to nail treatments and full-body experiences, all with a playful art’otel twist.

Cultural and artistic events from the hotel’s art’beat programme—featuring art, music, fashion, and wellness—will be at the very heart of the art’otel guest experience, with opportunities for both up-and-coming and established artists to create and exhibit works on site. art’otel London Hoxton offers a source of endless inspiration, ensuring every inch of this new lifestyle hotel leaves guests feeling truly exhilarated and inspired.

To showcase the art’beat programme, the property features an immersive 135 sqm art gallery that will play host to exclusive works from Signature Artist D*Face and other local and emerging artists, as well as revolving curated exhibitions throughout the year. Guests of the hotel, as well as members of the public, can discover the exhibition space too—adding to Hoxton’s rich cultural arts scene.

art’otel London Hoxton is brought to life by D*Face, recognised as one of the most prolific contemporary urban artists of his generation. Having spread his signature style worldwide, with well over 100 murals, a host of solo exhibitions, and major collaborations, D*Face has come full circle, returning to where it all started for him, in London’s iconic East End. In collaboration with Eyal Shoan of award-winning interior design studio Digital Space, D*Face features works in all bedrooms and public spaces, curating everything from original large-scale sculptures and murals to bespoke details.

Perhaps one of the most iconic features of the exterior—alongside its two Banksy original artworks on public display—is its magnificent cogwheel design. Thought up by the creative architects at Squire & Partners, they have created a statement exterior that lends itself to the explosion of colours, artworks, and creativity that envelops guests as they enter the front doors.

Rooms at art’otel London Hoxton start at an introductory rate of £329.00 per night for Best Flexible Rate.